Head of Sales and Accounts

Account management responsibilities

Alongside new business development, you will manage and nurture relationships with existing BuzzGen clients. Your responsibilities will include:

• Acting as a key point of contact for an allocated portfolio of clients
• Building strong, trusted and commercially valuable client relationships
• Organising and leading monthly client meetings
• Preparing meeting agendas and ensuring agreed actions are recorded, assigned and completed
• Working with the creative and delivery teams to onboard new clients successfully
• Ensuring client campaigns remain aligned with the agreed brief, objectives and expectations
• Supporting the day-to-day coordination of client campaigns
• Helping the creative team prepare clear and useful campaign reports
• Explaining campaign performance and recommendations to clients
• Managing client expectations and addressing concerns before they become larger issues
• Identifying opportunities to upsell or cross-sell additional BuzzGen services
• Supporting contract renewals and longer-term client retention
• Gathering feedback and helping the wider team continuously improve the client experience

Targets and expectations

Performance within the role will be measured across both sales and account management. Key measures are likely to include:

• New monthly recurring revenue generated
• Number and value of new clients won
• Sales pipeline value and conversion rate
• Outbound activity and qualified opportunities created
• Client retention and renewal rates
• Revenue generated through upselling and cross-selling
• Client satisfaction and relationship quality
• Accuracy and consistency of CRM and account management processes
• Contribution to the overall growth of BuzzGen

The successful candidate will be expected to take ownership of these targets and proactively develop plans to achieve them.

About you

We are looking for a proven B2B salesperson who understands how to sell marketing services and retain long-term client relationships. You will ideally have:

• Demonstrable experience selling digital marketing services or retainers
• Experience selling SEO, social media management, Google Ads, Meta Ads or similar marketing packages
• A strong track record of achieving or exceeding B2B sales targets
• Experience conducting cold calls and proactive outbound prospecting
• Confidence leading sales meetings, discovery calls and presentations
• Experience managing a sales pipeline and using a CRM
• Strong commercial awareness and the ability to identify growth opportunities
• Experience managing client relationships, ideally within an agency or professional services environment
• The ability to explain marketing strategies and performance in a clear and accessible way
• Excellent written and verbal communication skills
• Strong organisation and follow-up skills
• The confidence to challenge, advise and guide clients appropriately
• The ability to work effectively with creative, marketing and delivery teams

Personal qualities

This role would suit someone who is:

• Ambitious, driven and motivated by results
• Confident and persuasive without being overly aggressive or pushy
• Comfortable taking responsibility for both successes and setbacks
• A proactive self-starter who does not need to be closely managed
• Commercially minded and always looking for opportunities to grow accounts
• Resilient and comfortable with the realities of outbound sales
• Professional, personable and able to build rapport with different types of business owners and decision-makers
• Highly organised and able to balance new business activity with existing client responsibilities
• Hungry to build something rather than simply inherit an established sales function
• Excited by the opportunity to grow alongside an ambitious agency

Working arrangements

The role will primarily be remote, although regular travel may be required for client meetings, networking events, sales opportunities and internal team sessions. You must therefore:

• Be willing and able to travel when required
• Have access to reliable transport where necessary
• Have a suitable home office setup
• Maintain a professional and confidential working environment
• Have a reliable internet connection and appropriate equipment for video meetings and sales calls
• Be available and responsive during agreed working hours

Commission and progression

The role will include a competitive commission and performance-related bonus structure, rewarding both new business generation and the retention and growth of existing accounts.

As BuzzGen grows, the successful candidate will have the opportunity to build and lead the sales function, recruit additional team members and take on broader commercial responsibility.

Potential progression opportunities include:

• Sales Director
• Commercial Director
• Managing Director
• Future share or ownership opportunities, subject to performance and the continued growth of the company

Why join BuzzGen?

This is an opportunity to take ownership of a commercially important role within a growing agency. You will have the freedom to introduce new ideas, shape our sales approach and make a direct contribution to the future of the business. Rather than joining a large, rigid sales department, you will have the opportunity to build a function, influence company strategy and progress into a senior leadership position.

Application process

Please submit your CV together with a brief introduction outlining:

• Your experience selling digital marketing services
• Examples of sales targets you have achieved
• Your experience managing and retaining client accounts
• Why you believe you would be a good fit for BuzzGen