Big Mamma Group
Head of Sales and Events - UK & Ireland
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Scaling Our Events & Private Dining Business in the UK & Ireland
Big Mamma isn’t just about unforgettable dinners, it’s about memorable celebrations, bold corporate events, and full-restaurant takeovers that people talk about long after dessert.
We’re looking for a Head of Sales and Events - UK & Ireland, based in London, to drive one of our most strategic growth pillars.
This is a leadership role with real ownership: revenue, people, performance, and market expansion.
About Big Mamma
Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity, and high-energy guest experiences.
With a strong presence across Europe, we are accelerating the development of Events & Private Dining as a key driver of growth.
The UK is one of our most strategic markets, with multiple restaurants and significant potential in the corporate and agency landscape.
Your Mission
Drive and maximise Events & Private Dining revenue across the UK & Ireland.
You’ll own country-level targets, lead a high-performing sales team, and ensure strong alignment between Sales and Restaurant Operations — turning demand into seamless, profitable, unforgettable experiences.
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What You’ll Be Responsible For
Commercial Performance
- Own and deliver country-level Events & Private Dining revenue targets
- Monitor performance per restaurant and identify growth levers
- Improve inbound conversion rates
- Develop outbound pipeline and key account strategy
- Ensure pricing consistency and strong profitability
Team Leadership
- Lead and develop the Events Sales team
- Run weekly pipeline reviews and structured sales rituals
- Coach the team on negotiation, upselling, and closing strategies
- Build a performance-driven, accountable, and motivated sales culture
Market Development
- Build and nurture strong relationships with agencies and corporate clients
- Represent Big Mamma at key networking and industry events
- Position the brand as a go-to partner for premium, high-energy events
Process & Reporting
- Ensure CRM discipline and data accuracy
- Deliver reliable monthly and quarterly forecasts
- Align commercial demand with operational capacity in close collaboration with restaurant teams
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Who You Are
- A strong commercial leader with a performance mindset
- Experienced in managing multi-site or multi-venue sales teams
- Solid understanding of hospitality and events operations
- Highly organised, analytical, and target-driven
- Comfortable in a fast-paced, entrepreneurial, hands-on environment
- Confident balancing strategy with execution
What We Offer
- Competitive salary package (fixed + variable)
- Comprehensive portfolio of benefits
- Leadership role in one of Big Mamma’s most strategic markets
- Real impact and visibility at Group level
- Growth opportunities within an expanding European business
- A dynamic, international, high-energy environment
At Big Mamma, we believe sales is not just about numbers, it’s about relationships, experiences, and bold ambition.
If you’re ready to lead, scale, and elevate our Events & Private Dining business across the UK & Ireland we’d love to meet you.
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