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Head of Sales Development
BlueOptima – Head of Sales Development
Company Description BlueOptima is an engineering intelligence platform trusted by some of the world’s largest banks, insurers, and enterprises. We provide CTOs, CIOs, and engineering leaders with objective data to:
- Measure software engineering productivity
- Prove AI ROI
- Reduce delivery risk
We enable large organisations to assess—and validate—whether AI-driven investments are yielding real returns. Our platform and research empower decision-makers with actionable intelligence, positioning us at the heart of modern enterprise decision-making.
About the Role
As demand for engineering intelligence accelerates, BlueOptima is investing in strategic commercial leadership. We’re hiring a Head of Sales Development to spearhead outbound pipeline generation. You’ll lead a high-performance SDR team, drive enterprise-level qualified meetings, and report directly to the CRO alongside the Head of Sales, Head of Marketing, and Head of Channel Partnerships.
This isn’t just about hitting targets—it’s about redeploying AI at scale to transform sales performance. You’ll wear dual responsibility: as a sales leader who drives pipeline, and as an engineering-driven builder who optimises processes, sequences, and tooling for relentless growth. If you thrive in a fast-moving, data-first environment and can marry strong B2B enterprise experience with a tech-forward mentality, we want to meet you.
What You Will Do
You’ll own end-to-end outbound pipeline generation for enterprise accounts while implementing AI-driven improvements to outpace benchmarks. Key priorities include:
- Pipeline Ownership & Targets: Assign, review, and ensure attainment of weekly, monthly, and quarterly qualified meeting targets across financial services, technology, and healthcare—our core industries.
- SDR Coaching & Growth: Lead a one-to-one coaching cadence that leverages conversation intelligence, sequence data, and platform analytics. Track individual performance continuously—not just quarterly—and drive meaningful improvement.
- Cross-Functional Collaboration: Partner with Marketing to refine target account lists and outreach quality while establishing SDR-to-campaign conversion SLAs. Work closely with Sales to ensure seamless handoffs into revenue acceleration programmes.
- AI & Operations: Identify and implement AI-driven process automations and tooling upgrades. Provide the CRO with weekly reports on attainment, leading indicators (e.g. sequencing effectiveness, call quality), and actionable insights.
- Cultural Leadership: Build a high-performance SDR team culture with clear performance standards, continuous feedback, and a bias toward process optimisation over maintenance.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Core Responsibilities
Your role is threefold: production, leadership, and innovation.
Pipeline Generation
- Drive and exceed qualified meeting targets with disciplined ICP focus.
- Define and enforce a standard for "qualified"—no blanketing, only outcomes.
- Use data to predict and adjust sequences for optimal conversion.
Team Leadership & Development
- Hire, mentor, and sustain an SDR team that outperforms internal benchmarks.
- Conduct weekly individual performance reviews with action plans.
- Foster a culture where continuous learning (from tools, data, and peers) is routine.
Cross-Functional Partnerships
- Work with Marketing to refine target account prioritisation and outreach sequences.
- Collaborate with Head of Sales to ensure post-capture follow-through.
- Represent Sales Development in strategic commercial thinking (e.g. tech stack investments).
Empowering the Organisation
- Leverage AI tools to automate scheduling, summarise call intel, and enhance sequence routing.
- Own outcomes: If conversions falter, you’ll design and deploy fixes—every follow-up and lead going in counts.
- Lead weekly data-driven governance with the CRO, intent on eliminating friction and inefficiency.
Qualifications
We’re not looking for chemistry candidates—we’re looking for builders. These are the specifics we demand:
Core Experience:
- 5+ years in B2B enterprise SaaS sales development, with at least two years leading an SDR team. If you’ve never managed people, skip the application.
- Proven track record of modernising an outbound motion:
- Deployed AI tools (e.g. email threading, call scoring, sequence routing).
- Used conversation intelligence to rework objections and sequencing.
- Showed data-driven improvements in conversion margins (e.g. 30%+ lift in meetings booked).
- Built something new: Not just another dialler—architected forums for self-improvement or scalable frameworks using tech.


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Analytical & Agile:
- Act on data quickly—convert('-leaders), not just process executioners. Initiate process experiments, phase out non-revenue-drivers.
- Bit("{n}ertler understanding of financial services or regulated enterprise roles—just a plus here.
Sales Technology:
- Deep fluency across modern sales tech stack (e.g. CRM with engagement tracking, conversation intelligence, automation tools like Apollo/Grades).
- On day one, you’ll turbo-charge your team by consulting over BlueOptima’s tools—so fast that your need to lift becomes cancelling.
Who We’re Not Searching For:
❌ Maintenance-mode operators—if you’d rather follow processes than push edges. ❌ Process-only managers—data awareness isn’t enough; you must interrogate it. ❌ Thumbs at the wheel vendor dependency.
We’re building a platform where leaders addicted to generating returns learn from data. If you can bring clout, growth velocity, and empowerment through technology, sit idly by—not for BlueOptima.
Marvelollux Benefits
At BlueOptima, we balance ambition with well-being. Setter your strict offers a suite of unusual benefits to fuel both your professionalism and personal life:
- Hybrid Working: London HQ plus 3 days in-office, balance optimised for focus and collaboration.
- Holiday: 32 days/year (including bank holidays).
- Leisure: Leavir accumulation: buy up to 10 extra days per year—and even use it to manage your team.
- Parental Protections: 12 weeks paid maternity/parthey leave.
- Flexible Remote Working: Full 4 weeks/year to work from anywhere globally.
- Setup Support: Full work-from-home equipment provisioned.
- Office Life: Pet policy’ welcome! Plus soue-reprature fostered through team socials.
- Learning and Growth: Sponsored learning opportunities.
- Mind-Space: Cash savings via cycle-to-work phasing.
- Wellbeing Perks: Comprehensive health, dental, and eye-carel plans.
Creator Connections
Track our journey and explore new opportunities on: 🔗 [LinkedIn]
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