BlueOptima
Head of Sales Development
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Head of Sales Development
Head of Sales Development Location: London HQ (3 days in office)/Remote Industry: SaaS, Engineering Intelligence Reports To: Chief Revenue Officer (CRO)
Company Description
BlueOptima is an engineering intelligence platform trusted by global banks, insurers, and enterprises. We empower CTOs, CIOs, and engineering leaders with objective data to measure software engineering productivity, prove AI ROI, and reduce delivery risk.
Every large organisation struggles to verify their AI and coding investments. We provide commercially focused solutions via a data-driven platform to help them gain confidence—and we’re building the engine to scale that impact.
About the Role
As demand for engineering intelligence rises, we are investing in dedicated commercial leadership with the introduction of a Head of Sales Development. This role will drive BlueOptima’s outbound pipeline growth, ensuring high-volume, high-quality qualified meetings for our enterprise sales team. You’ll report directly to the CRO alongside Head of Sales, Head of Marketing, and Head of Channel Partnerships.
You will:
- Define and enforce standards for qualified meetings tailored to high-value accounts.
- Lead a revenue-generating SDR team, leveraging AI tools, call intelligence, and performance data to continually evolve engagement strategies.
- ** Partner strategically with Marketing** on target account prioritisation and campaign effectiveness, ensuring scalable outcomes.
- Continuously innovate: Implement AI-driven process improvements and analytics-driven coaching to boost efficiency.
- Weekly reporting to the CRO on targets, leading indicators, and hashtagged actions.
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Key Responsibilities
Pipeline Growth
- Achieve weekly, monthly, and quarterly target books of qualified meetings (adjusting for sales velocity).
- u-price and enforce definitions of qualified meeting for alignment across teams.
Team Leadership
- Manage and coach SDRs with a focus on outdoor acumen, execution consistency, and necessary skills development including objection handling.
- Cultivate a culture of continuous learning by embedding conversation intelligence and data-driven insights in daily operations.
- Identify and close performance gaps, adjusting coaching based on real-time feedback.
Cross-Functional Collaboration
- Work alongside Marketing to refine target account outreach and diagnose campaign-to-meeting conversion bottlenecks.
- Remain closely aligned with Head of Sales to ensure smooth meeting handoffs—with clear SLAs for Marketing and Sales teams.
- Extract velocity insights from sales tech stack and platform analytics to refine processes.
Operations & Ownership
- Track leading indicators (response rates, meeting quality) and attainment metrics to support tactical and strategic decisions.
- Proactively suggest AI or tech-driven efficiencies that measurably shift performance.
- Prepare weekly CRO reports on team health, pipeline yield, and action stitch on priority areas.
Qualifications
We are looking for a modern, growth-focused leader.
Demographics
- 5+ years in B2B enterprise SaaS Sales Development—with at least 2 years leading an SDR team.
- Proven track record of transformation: Modernise outbound motions using AI tools, conversation intelligence, and smart sequencing that drastically improves conversion—not just maintain existing rates.
- Analytical mindset: Act on real-time data (not quarterly reviews).
- Regulated industry familiarity (FDA financial services or enterpriseIT familiarity, or similar complexity.
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Technical & Strategic Fluency
- Fluent across a modern sales stack (CRM, engagement platforms, messaging tools).
- Can innovate: You are focused on elevating systems, not just managing them.
- Instinct for coaching: Quick upping speeds, with a coaching-first approach based on phone conversion data.
- Financially savvy: Understands objective data’s role in enterprise deals.
Benefits
We value work/life balance, talent growth, and hybrid flexibility. Our benefits package includes:
Base & Incentive Compensation
- Base salary: £65,000–£75,000 (KPI-background aligned).
- £10,000 annual execution bonus: Tied to revenue targets and growth metrics.
Work Life
- 3 days in office + 2 fully remote weeks: Leverage a London HQ with a pet-friendly, collaborative culture.
- 32 days holiday + 10 extendable through your annual leave and cash purchase.
- 4 weeks’ flexible remote working each year (fully self-scheduled or annual carve-out).
Inclusion
- Full parental leave: 12 weeks at full pay.
- Cycle-to-work allowance.
Networking & Community
- Authentic team socials and networking events.
- Access to sponsored learning opportunities and professional development funding.
- Give back or level up—Find us Here.
Find BlueOptima on LinkedIn, check our careers page, or DM questions to LearnMore@BlueOptima.com.
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