MacGregor Black
Head of Sales (Europe)
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Head of Sales (Europe)
Do you have a proven track record of growing premium Wine & Spirits brands through distributor partnerships across Europe? Have you successfully led international commercial strategy while driving sales performance across multiple European markets? Ready to play a key leadership role within one of the UK's most respected luxury drinks businesses?
MacGregor Black is partnering with a leading Luxury Beverages business on the search for a Head of Sales (Europe). This is a Permanent position based in London, with regular European travel.
This is a senior commercial leadership role responsible for driving sales performance across key European markets through a network of distributor partners. Leading a small international team, you will be accountable for commercial strategy, route-to-market development, distributor performance and sustainable growth across a portfolio of internationally recognised luxury brands.
Working closely with the executive leadership team, you'll play a pivotal role in shaping the European sales strategy, identifying new commercial opportunities and ensuring best-in-class execution across both On Trade and Off Trade channels.
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Key Responsibilities
- Develop and deliver the European commercial strategy across key distributor markets.
- Lead, coach and develop a small international sales team to deliver ambitious growth objectives.
- Build high-performing distributor partnerships, driving accountability, execution and long-term business growth.
- Identify new route-to-market opportunities and expand distribution across priority European territories.
- Deliver sustainable sales growth whilst protecting premium brand positioning and pricing integrity.
- Drive visibility, activation and commercial execution across premium On Trade and Off Trade channels.
- Manage annual budgets, forecasting, sales performance and commercial planning.
- Work closely with Marketing, Supply Chain and Finance to ensure successful market execution.
- Monitor competitor activity, market trends and customer insights to identify new growth opportunities.
- Represent the business across key international markets, customers and industry events.
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Qualifications & Experience
- Proven experience leading international sales within premium Wine & Spirits or luxury beverages.
- Strong track record managing distributor networks across multiple European markets.
- Experience developing route-to-market strategies and delivering sustainable commercial growth.
- Background within premium Spirits, Champagne, Sparkling Wine or other luxury beverage categories.
- Previous experience leading and developing commercial teams.
- Strong commercial acumen with experience managing budgets, forecasting and business planning.
- Confident building long-term relationships with distributors, importers and premium customers.
- Additional European language skills, particularly French, would be advantageous.
- WSET or equivalent industry qualifications desirable.
Salary & Benefits
- £100,000 - £110,000 basic salary
- Performance-related bonus
- Comprehensive benefits package
- London-based with regular European travel
Interested in learning more?
Apply now or contact Kieron Hall at MacGregor Black for a confidential discussion.
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