Willy's ACV - Probiotic Live Foods
Head of Sales Marketing
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Job Overview
At Willy’s, we are on a mission to bring sustainable, raw, and unfiltered goodness to the world through our premium Apple Cider Vinegar. Made from our 300-year-old orchards in Herefordshire, our ACV is grown with care, produced with integrity, and packed with the probiotic living Mother. We aren’t just selling a kitchen staple; we are leading a wellness movement rooted in regenerative farming, gut health, and exceptional British heritage.
We are looking for an energetic self-starter with a passion for building brands, driving sales, and championing functional, natural food and drink. As our Sales & Marketing Lead, you will play a pivotal role in expanding our market presence across retail and wholesale channels, managing key accounts, and shaping our digital wellness narrative.
About You (The Ideal Candidate)
- A Wellness & Functional Food Advocate: You have a deep-rooted passion for natural, organic food, and drink. You love keeping your finger on the pulse of emerging health, gut wellness, and sustainability trends.
- Driven by Mission & Integrity: You are genuinely passionate about our mission to help people understand the life-changing benefits of gut-healthy, raw, living foods. You want to join our mission, driven by a determination to take our probiotic apple cider vinegar to the world and lead the vinegar revival!
- An Agile Hustler: You are a proactive, creative commercial thinker who enjoys working collaboratively, but is equally excited to take complete ownership, roll up your sleeves, and deliver results in a fast-paced, entrepreneurial environment.
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Key Responsibilities
Sales & Commercial Growth
- Develop and implement robust sales strategies to drive commercial growth for Willy’s range of ACV, health shots, and functional beverages.
- Identify, pursue, and secure new business opportunities across major retail, wholesale, independent farm shops, and distributor channels.
- Build, nurture, and maintain strong, long-lasting relationships with key accounts and retail buyers.
- Manage negotiation processes, prepare sales forecasts, and conduct regular performance analysis to optimise our market presence.
Marketing & Brand Strategy
- Design and execute creative marketing campaigns that highlight Willy's unique farm-to-bottle story and health benefits.
- Oversee and execute all digital marketing activities, including social media management, educational email campaigns, and e-commerce/website content.
- Monitor market trends, consumer behaviour, and competitor activity in the functional food and gut-health sectors to identify fresh growth opportunities.
- Represent Willy’s with pride at networking events, consumer exhibitions, trade shows, and client meetings.
- Collaborate closely with internal teams to ensure flawless order fulfilment and exceptional customer service.
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Requirements & Qualifications
- Industry Experience: Proven experience in sales, marketing, or commercial management specifically within the food, drink, FMCG, health & wellness, or functional beverage sectors.
- Account Management: Direct experience working with retail buyers, distributors, or wholesale accounts (experience with premium independents or major UK grocery is a massive plus).
- Digital Literacy: Strong digital marketing skills across social media platforms, email marketing software, CRM systems, and e-commerce platforms.
- Communication & Storytelling: Exceptional communication skills with a natural ability to build rapport, negotiate effectively, and compellingly tell the Willy's brand story.
- Execution: Strong organisational and time management abilities, with the capability to work independently in a dynamic, fast-paced farm and business environment.
How to Apply
Send your CV, a short intro, and any relevant work examples to hattie@willysacv.com with the subject line: Head of Sales & Marketing - Willys ACV.
Job Type: Full-time
Benefits:
- 25 days annual leave + bank holidays
- Company pension
- On-site parking
Work Location: Hybrid remote in Ledbury HR8 2LH
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