Carter Murray
Head of Sales - PPE
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Head of Sales - PPE
Head of PPE Sales – UK & Ireland
An exciting opportunity has arisen for an experienced and commercially driven sales leader to join a market-leading industrial and safety solutions organisation.
This strategic leadership role is responsible for a significant PPE and Safety Equipment business across the UK and Ireland, with accountability for delivering ambitious growth, increasing market share, and leading the evolution of a modern, customer-focused sales organisation.
The successful candidate will lead a national sales team of up to 20 professionals, driving a value-based selling approach, developing high-performing talent, and creating strong partnerships with customers, suppliers, and key stakeholders.
Operating within a fast-paced and complex environment, the Head of PPE Sales will play a pivotal role in shaping commercial strategy, accelerating growth, and ensuring customers remain at the heart of every decision.
Key Responsibilities
- Develop and execute the UK & Ireland PPE and Safety sales strategy to deliver sustainable and profitable growth.
- Lead, motivate and inspire a high-performing sales organisation, establishing clear objectives and accountability.
- Work closely with Marketing and other business functions to develop and execute go-to-market plans and growth initiatives.
- Embed a professional, progressive and customer-centric sales culture focused on value-based selling.
- Champion sales coaching and talent development across the organisation.
- Drive effective use of CRM systems and data-driven sales management practices.
- Manage key customer, supplier, and stakeholder relationships at executive level.
- Oversee sales forecasting, pipeline management, and performance reporting.
- Allocate resources effectively to maximise market penetration and commercial performance.
- Identify opportunities for organic growth across corporate and non-corporate customer segments.
- Act as a visible industry leader within PPE, health & safety, and compliance communities.
- Collaborate across sales, marketing, operations, and product teams to achieve shared business objectives.
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About the Successful Candidate
The ideal candidate will be an accomplished sales leader with deep expertise in PPE, Safety Equipment, and industrial distribution markets. They will possess a strong commercial mindset, exceptional leadership capability, and a proven track record of delivering growth through strategic sales execution.
Skills & Experience
- Significant B2B PPE and Safety Equipment experience.
- Strong background within industrial distribution or related sectors.
- Extensive experience leading large, geographically dispersed sales teams.
- Demonstrated success in developing and executing growth strategies.
- Strong understanding of customer buying behaviours and market dynamics.
- Experience engaging with senior stakeholders and corporate customers.
- Exceptional negotiation, influencing, and relationship-building skills.
- Strong analytical capability and commercial acumen.
- Experience implementing CRM-driven sales processes and performance management frameworks.
- Excellent communication and presentation skills.
- Proven ability to coach, mentor, and develop high-performing teams.
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Leadership Profile
The successful candidate will demonstrate the ability to:
- Drive and accelerate change.
- Empower teams to achieve exceptional results.
- Communicate with clarity, influence, and impact.
- Build and develop high-performing teams.
- Make sound commercial decisions under pressure.
- Develop long-term, value-adding customer and supplier relationships.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Adapt and thrive in a rapidly evolving commercial environment.
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