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Head of Sales – Distribution Transformers
An exciting opportunity to join an established, family-owned business in Leeds as Head of Sales – Distribution Transformers. This newly created role will drive continued business growth, lead a high-performing sales team, and develop strategic customer relationships across the UK and beyond.
The Role
Reporting to the Sales & Commercial Director, the Head of Sales will develop and deliver the company’s sales strategy, achieve agreed objectives and KPIs, and exceed sales and revenue targets. This is a home-based role with regular travel to customers, the Leeds head office, and occasional international trips.
Key Responsibilities
Sales Leadership
- Develop and implement strategic sales plans for T2 & e4 Distribution Transformers, including Small and Medium Power Transformers.
- Lead execution of sales targets, pipeline objectives, and KPIs.
- Support Regional and National Sales Managers with hands-on leadership across the entire sales cycle (from lead generation to new business securing).
- Review and approve customer visit plans to maximise sales opportunities.
- Promote best practices for CRM system adoption across the sales team.
- Forecast sales performance using market and business data, setting realistically ambitious targets.
- Build and negotiate long-term strategic partnerships with key customers.
- Grow both buying accounts and introduce new customers, expanding into new markets.
- Monitor competitors, market trends, and industry developments to maintain competitive advantage.
- Develop and implement new initiatives to drive business growth.
- Ensure sales processes and best practices remain consistent across the team.
- Address barriers to new business wins and support opportunity conversions.
- Monitor strategic account plans to align customer objectives and growth plans.
- Follow up on marketing-generated leads and convert them into sales opportunities.
- Provide monthly sales performance reports to the Sales & Commercial Director.
- Chair and attend relevant sales meetings, delivering leadership, direction, and practical solutions.
- Conduct weekly sales calls to share updates, best practices, and market insights.
- Prioritise effectively between urgent operational issues and long-term strategic objectives.
- Act as a passionate brand ambassador for the company, promoting sustainability and environmental credentials.
- Represent the business at exhibitions, customer events, CPD presentations, and industry conferences both in the UK and internationally.
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Cross-Functional Collaboration
- Build strong relationships with Sales, Engineering, Marketing, and Commercial teams to drive collaboration and improvement.
- Work closely with customers to understand evolving needs, identify new opportunities, and strengthen long-term partnerships.
- Adjust the sales approach to ensure product category targets are met.
People Leadership
- Provide direct line management of the sales team.
- Lead, coach, and develop individuals to achieve peak performance and engagement.
- Clearly communicate team objectives, aligning roles to overall business success.
- Conduct regular one-to-ones and performance reviews against agreed targets.
- Foster a culture of accountability, continuous improvement, and high performance.
About You
This role is ideal for candidates with:
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- A proven technical sales background, with no less than 10 years’ experience, ideally in the electrical power supply sector or technical manufacturing/supply.
- Experience at a senior sales leadership level.
- A track record of consistently achieving and exceeding sales targets.
- Strong relationship-building, negotiation, and commercial skills, with a passion for closing new business.
- Previous departmental budget management experience.
- Exceptional leadership and people management abilities, with the ability to inspire and develop high-performing teams.
- Strong business acumen and confident decision-making.
- Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.
- A proactive and forward-thinking mindset.
- Flexibility for extensive travel across the UK, with occasional international travel.
Desirable but not essential:
- Experience with transformers (LV or HV switchgear OEMs particularly encouraged).
- An HNC or HND in Electrical Engineering.
Indispensable qualities:
- A customer-focused mindset.
- A professional and enthusiastic approach.
- A full UK driving licence.
Salary & Benefits
- Competitive salary, negotiable based on experience.
- Home-based working with twice-monthly Leeds office visits, bi-monthly sales meetings, and regular customer visits.
- 37.5-hour working week.
- 33 days’ holiday (including bank holidays).
- Performance-based sales bonus.
- Healthcare Cash Plan.
- Employee Assistance Programme (EAP).
- Electric Vehicle (EV) and Cycle to Work salary sacrifice schemes.
- Car allowance.
- Company pension.
- Life Assurance (3x salary).
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