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Head of Search
Head of Search
The role. WilsonCooke is looking for a Head of Search to take over full ownership of search from the current Head of SEO, who is moving to lead another division in the Agency Group. This is a senior, strategic role for someone who understands where search is going, not just where it’s been.
You’ll lead SEO, GEO (Generative Engine Optimisation), and social search across our client base, set the standards the team works to, and help position WilsonCooke as a leader in modern search.
This isn’t a role about holding performance steady. It’s about defining what good search looks like inside the agency, across our clients and in the wider market. You’ll work closely with senior stakeholders, influence commercial outcomes, and build a function designed to last.
We get a lot of AI-written CVs—if you want to stand out, make it your own! Tell us who you are and why you want to join us. We’re a small team looking for someone who is passionate about SEO and AI. Our work is demanding, and we expect the highest standards. We’re looking for drive and passion.
At a glance:
- Location: UK-based, fully remote
- Contract: Full-time, permanent
- Salary: Dependent on experience
- Reports to: Senior leadership team
About WilsonCooke
We are a small agency part of a bigger Group with a search function that already performs. The job now is to own this function and decide where it goes next. Alongside this, we look after the people who do the work.
Current Team Structure
- One team member responsible for technical SEO
- Content support
Responsibilities
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Search Strategy and Performance
You’ll set and lead SEO, GEO, and social search strategy across our client accounts, turning business goals into commercial plans the team can act on:
- Own performance across rankings, traffic, engagement, and conversion
- Translate client objectives into clear, commercial search plans
- Evolve strategy as the market shifts with data and insight
Technical SEO and Content
You’ll set the direction on technical health and content visibility:
- Drive improvements in on-site health, indexation, page performance, and site speed
- Lead keyword strategy, audits, and competitor analysis
- Ensure content is built around search intent and discoverability
- Embed good practices across content, design, and development
Data, Insights, and Optimisation
You’ll transform performance data into actionable insights: -Keep tracking and reporting accurate, meaningful, and aligned to business goals -Focus on commercial impact rather than vanity metrics -Drive continuous improvement backed by data
Client Strategy and Growth
You’ll spearhead client discussions and strategic growth:
- Lead search conversations in client meetings and quarterly reviews
- Translate search data into commercially relevant decisions
- Identify growth opportunities across search channels
Cross-Channel Strategy
You’ll embed a data-driven search strategy into full-funnel marketing plans:
- Align search efforts with paid, social, content, and strategy teams
- Integrate learnings to drive cohesive, impactful campaigns
Leadership and Influence
You’ll grow the entire search capability internally and externally:
- Provide QA, mentorship, and training to build capability beyond performance
- Guide the business in AI-driven and GEO strategy
- Contribute to webinars, events, and thought leadership
- Influence the shape of the search function and wider business decisions
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Requirements
- Senior-level experience in SEO strategy (agency or in-house)
- Strong foundation in technical SEO, content strategy, and leadership
- A data-driven approach with commercial acumen
- Client-facing confidence and ability to influence senior stakeholders
- Deep curiosity about AI, generative technology, and search evolution
- Leadership mindset: Builds team capability and innovation beyond task delivery
Why This Role Stands Out
You’d be stepping into a well-established function:
- Multi-disciplinary team (technical SEO, content, authority, performance) built from the ground up
- Full ownership of all strategic and operational direction
- Real influence on AI and GEO forecasts
- Strategy, leadership, and innovation blended in a high-impact role with high visibility
How to Apply
Apply with your CV and a short note on your approach to the role.
- How you’d approach first 90 days?
- Share your salary expectations and experience. Pro tip: Avoid clichéd AI-generated content. Be authentic—tell us who you are and what excites you about this opportunity.
We’re looking for someone who passionately embraces SEO and AI in meaningful ways. Let us know why you’re the right fit!
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Jessica, London
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