Smallpdf
Head of SEO and AI Visibility
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About us
Smallpdf was founded in 2013 with one simple belief: working with documents shouldn’t be complicated.
Today, we’re an industry leader in digital document solutions, trusted by millions of users across 195+ countries. We build intuitive, powerful tools that help individuals and businesses work smarter with their documents. From compressing and converting files to editing and e-signing, our platform makes complex document workflows simple, secure, and accessible.
As a product-led company headquartered in Switzerland and powered by a diverse, global team of 110+ people (across the group), we combine product excellence with a strong focus on:
- User experience
- Data-driven decision-making
- Continuous innovation
We operate at the intersection of simplicity and performance, building scalable solutions that power everyday productivity for individuals and businesses alike. Our team is driven by:
- Ownership
- Experimentation
- A shared commitment to delivering meaningful impact at scale.
About the role
Smallpdf is hiring a Head of SEO to own and execute our global organic search strategy. Reporting to our new VP of Growth, the Head of SEO will:
- Manage the SEO team, set and prioritize the SEO roadmap based on expected growth in qualified traffic and new ARR.
- Partner closely with Product and Engineering to ship key initiatives.
- Help shape our organic content strategy.
- Improve visibility in AI search/LLMs.
- Build a structured experimentation program to learn quickly and drive repeatable gains.
This role is for someone who can operate at both strategic and tactical levels: define direction, align stakeholders, and deliver measurable results via strong execution—including getting hands dirty with details.
The ideal candidate is:
- Highly data-driven and analytical.
- Able to find creative new opportunities for organic growth.
Responsibilities
- Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to:
- Grow organic visibility, relevant traffic, and new ARR from search.
- Improve discoverability in LLMs and AI-driven search.
- Manage and mentor a team of 3–6 full-time and freelance SEO specialists:
- Set goals, development plans, and operating cadence (ideation, planning, execution, measurement, and reviews).
- Foster a culture of rapid, high-quality execution and continuous learning.
- Partner with the Head of Marketing to drive brand visibility in AI Search/LLMs.
- Own Smallpdf’s SEO roadmap, linking priorities to:
- Business outcomes (e.g., new ARR).
- SEO metrics (e.g., rankings, traffic, backlinks).
- LLMO metrics (e.g., brand visibility, citations, mentions).
- Collaborate strongly with Product and Engineering to execute the SEO roadmap.
- Align stakeholders across:
- Leadership team.
- Marketing.
- Product and Engineering.
- Ensure SEO and LLMO priorities are properly understood, resourced, and tracked.
- Report back on results with clear data, action plans, and asks.
- Design, implement, and iterate experiments to improve SEO performance rigorously.
- Build a standard operating procedure for SEO experiments (hypothesis, prioritization, measurement, rollout, and reporting).
- Help shape Smallpdf’s content strategy to align with:
- SEO and LLMO opportunities.
- Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research).
- Expand organic footprint while maintaining quality.
- Define and track SEO KPIs, running recurring audits and monitoring to:
- Remain on-track.
- Mitigate risk.
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About you
- 6–10 years of SEO experience:
- Including technical SEO, on-page, content, and off-page (ideally 2+ years in product-led SaaS).
- 2+ years leading a team, with a track record of:
- Developing high-performing SEO contributors.
- Strong knowledge of modern search ranking systems and quality guidelines.
- Track record of maintaining performance through algorithm updates.
- Experience adapting SEO for AI-driven discovery (LLMO/AI search optimization).
- Understanding of technical SEO and LLMO, including:
- Crawling and indexation.
- Internal linking and information architecture.
- Performance (Core Web Vitals).
- Structured data.
- Strong analytical and decision-making skills.
- Experimental mindset with ability to:
- Ship iteratively with constrained resources.
- Scale what works.
- Experimental mindset with ability to:
- Hands-on with core SEO tools (Google Search Console, Ahrefs, etc.).
- Comfortable collaborating with Data Analytics team.
- Clear communicator (written and verbal).
- Ability to:
- Align stakeholders.
- Explain tradeoffs.
- Ability to:
- Ability to:
- Zoom out to company strategy.
- Zoom in to tactical details.
- Adjust approach quickly based on data and landscape shifts.
- Experience in:
- International SEO.
- Programmatic SEO.
- Product-led SEO.
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Where innovation meets impact
Joining Smallpdf means more than taking a job—it’s joining:
- A dynamic, collaborative environment where:
- Your voice matters.
- Your growth is championed.
- Your work makes a difference.
Here, we don’t just talk about a growth mindset—we live it. You’ll thrive in a culture that blends:
- Professional ambition with personal well-being.
- Flexibility, creativity, and purpose.
Whether shaping groundbreaking projects or leveling up skills, your journey here will focus on impact, innovation, and continuous learning. This reflects in our company values.
Our benefits
- 🌍 Impact scale: Influence the way over 60 million people get work done monthly.
- 🚀 Boundless experimentation: "Push boundaries; failure fuels learning!"
- 💻 Flexibility: Remote work with occasional in-person team bonding.
- 🏝️ Generous leave: 30 vacation days—use them freely.
- 🧳 Sabbaticals: Paid breaks (2+ years team) to recharge.
- 👶 Family support: 16 weeks parental leave (100% salary).
- 📚 Development fund: Up to 2000CHF/year + training days off.
- 🤓 Growth opportunities: Internal knowledge sharing + external coaching.
- 👩💻 Hack days: Challenges with team to build innovative solutions.
How to apply
Please use the form below to apply and upload your:
- CV (in English—the company’s standard working language).
- Preferable format: PDF.
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