HM Land Registry
Head of Service Design

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Locations
Birkenhead, North West England, CH41 6DU
Croydon, London (region), CR0 2AQ
Coventry, West Midlands (England), CV1 2WT
Durham, North East England, DH1 5TR
Weymouth, South West England, DT4 9TT
Gloucester, South West England, GL1 1DQ
Kingston upon Hull, Yorkshire and the Humber, HU2 8JN
Leicester, East Midlands (England), LE3 5DR
Nottingham, East Midlands (England), NG2 1AW
Peterborough, East of England, PE2 8YY
Plymouth, South West England, PL6 5WS
Warton, North West England, PR4 1TE
Swansea, Wales, SA7 9FQ
Telford, West Midlands (England), TF3 4LR
Job Summary
HM Land Registry's services form part of the critical national infrastructure, safeguarding land and property ownership valued at £8 trillion. This enables over £1 trillion worth of personal and commercial lending to be secured against property across England and Wales. For 160 years we have played a key role in the UK’s economic stability and growth.
We are now looking for an experienced senior service designer, or design leader with experience of working on complex services or systems to join us as Head of Service Design to help transform these critical services for the future.
Open Session
If you would like to find out more about the role, the Service Design profession and what it’s like to work at HMLR, a Hiring Manager Q&A session where you can virtually'meet the team' will be held via MS Teams on Tuesday 4th August at 12:30pm.
Book Your Virtual Seat:
https://www.eventbrite.co.uk/e/1994296414260?aff=oddtdtcreator
Check out the video below to find out what it is like working in Digital Careers at HM Land Registry.
Job Description
This is a senior leadership role within the User Centred Design team in Customer and Strategy, offering a unique opportunity to shape how HMLR designs and delivers its services.
As the lead for Service Design, you will set the strategic direction for the discipline, guide and inspire multidisciplinary teams, and champion the value of service design across the organisation.
You will play a pivotal role in ensuring service design informs, shapes and delivers HMLR's service strategy and supports the effective delivery of policy intent.
Working closely with the Head of User Centred Design, you will be responsible for ensuring services are user centred, effective, and bring measurable value to the organisation.
As an experienced service design expert operating in an agile, digital environment, you will act as a role model and advocate for the evolution of our services within HMLR, government, and the wider industry.
This is a complex and challenging role that will see the re-design of many paper-based and legacy services and the transformation of our data into something innovative and fit for purpose, that will change the future of land registration.
Main Duties:
- Leading, motivating, and growing talented Service Designers, working with the Head of User Centred Design to set the direction of design within HMLR.
- Working with the Deputy Director of Digital Services, Lead product managers, Head of UCD and Business design to realise the service vision to deliver on HMLR’s Business design and service Strategy.
- Influencing both design and organisational strategy and priorities; putting forward the case for Service led design to senior stakeholders and colleagues across disciplines and departments and presenting strategic service design thinking with product leads at programme and exec boards such as ExCo, communicating the value and future vision for end-to-end services.
- Responsible for growing and developing the Service design capability, line-managing and mentoring Service Designers, supporting their professional development and evolving service design standards.
- Working with the Head of UCD and other design leads to set design direction and good practice within the directorate including advocating for user-centred design with leaders outside of digital and data.
- Working across multiple, high-profile projects, working collaboratively with colleagues to design and iterate end to end services that support user needs, and ensure we are delivering secure, efficient, trusted and increase customer satisfaction, advocating for accessibility and inclusion in service delivery as well as in the development of teams. Engaging their team of service designers to design the future state of our digital services, understanding HMLR’s wider role in the property sector and the different customers and users within it.
- Making and justifying difficult service design decisions characterised by high levels of risk, impact and complexity while having a wider understanding of how advances in technology, data, and AI impact the diversity users of government services.
- Overseeing the development of high-quality service design artefacts — such as journey maps, service blueprints, and prototypes to communicate design intent and test ideas. Coaching and mentoring to support the teams in identifying the right tools or methods to solve challenges and different problems for users.
- Evolving the design community across service design, content design and interaction design. Leading, motivating and empowering teams, using coaching and mentoring to support the teams in identifying the right tools or methods to solve challenges and different problems for users.
- Helping teams to understand the wider service context of a project or product, coordinating work across multiple projects, and working in an agile, multidisciplinary, and collaborative environment.
- Working with Head of UCD and senior colleagues at a leadership level across T&T and Service delivery to ensure a joined-up, agile and consistent approach to the design and delivery of the organisation’s customer-led, digital services.
- Coaching teams through service assessments against standards.
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Person Specification
To meet the requirements of the role, you will be a highly experienced service designer, or design leader, with a strong track record of working on complex services and systems, operating confidently at senior level.
With hands-on expertise in service design, you will be skilled in applying and standardising service design practices, methodologies, frameworks and tools to drive meaningful improvements to user experience and organisational outcomes.


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You will be recognised as a service design expert, with proven experience of leading, developing and empowering service designers.
You will be highly effective at building positive, trusted relationships with a wide range of stakeholders, using strong communication, influencing and persuasion skills to build credibility for service design at all levels.
You will understand the bigger picture for a service to uncover long-term challenges and opportunities and working with senior leaders to shape these into a compelling vision for the future.
Qualifications
- Recognised qualification in digital design, technology or related subject.
Behaviours
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Leadership
- Communicating and Influencing
- Making Effective Decisions
Salary
Alongside your salary of £78,200, HM Land Registry contributes £22,654 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
Visa Sponsorship
Please note that we will only offer sponsorship for a skilled worker visa where a role is in a certain business critical category. This role does not meet that category, and we will not sponsor a skilled worker visa.
You must ensure you have the appropriate right to work in the UK before applying.
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy.
Contact Point for Applicants
Job Contact:
Name: Zymante Gintalaite - Inspire People
Email: zymante@inspirepeople.net
Recruitment team
Email: hrresourcingteam2@landregistry.gov.uk
Further information
If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email hrresourcingteam2@landregistry.gov.uk in the first instance. If you are not satisfied with the response you receive from HM Land Registry then you may take your complaint to the Civil Service Commission: http://civilservicecommission.independent.gov.uk/making-complaint/
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