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Head of Shortform Video
Head of Shortform Video • The Guardian
Join our team at the Guardian and be part of a diverse and inclusive global organisation delivering fearless, investigative journalism. A dynamic mix of award-winning journalists, cutting-edge commercial professionals and digital experts united by a commitment to challenge power and shape the future of news.
This permanent NUJ contract role spans production, strategy, and leadership across shortform video platforms, including The Guardian website, YouTube, Instagram, TikTok and emerging channels. Collaborate with editorial teams, audience editors, product managers and commercial stakeholders to build a compelling shortform universe that grows audiences, elevates engagement, and enhances The Guardian brand globally.
About the Role
- Develop and oversee The Guardian’s shortform video strategy, defining editorial priorities, platform-fit storytelling methodologies, and publishing frameworks across global audiences.
- Shape a distinctive visual identity and voice for shortform formats, refinements aligned with the US and Australian delegations.
- Scale reach and engagement through tactical knowledge of platform trends (algorithm changes, viral mechanics) and audience insights.
- Translate data-driven analytics into commissioning strategies, assessing what performs best to maximize impact and contribution.
- Lead, motivate and mentor a cross-functional team capable of producing high-impact content (news shorts, investigations, sport features, explainers) adhering to advanced journalistic standards.
- Future-proof the team’s capabilities, structuring creative workflows, setting performance benchmarks, and fostering a culture of experimentation and continuous improvement.
- Work with Audience teams to define, track and communicate KPI goals (growth, retention, conversion).
- Collaborate with Guards’ global editorial and product partners to surface high-context shortform opportunities.
- Report strategic learnings and propose adaptations to senior management, championing platform expansion.
- Evaluate emerging channels and commercial opportunities for shortform content syndication.
Responsibilities
- Design a cross-platform strategy that enlists distinctive formats and voices, ensuring cohesion across YouTube, TikTok, Instagram Reels, Next Generation Stories and proprietary Guardian video platforms.
- Gazette-level article-to-video adaptation expertise, turning breaking news and long-form journalism into engaging bite-sized experiences.
- Hands-on understanding of commercial integration, exploring partnerships between journalism and branded content where appropriate.
- Storyblending to turbocharge engagement: pairing video with listeners, sign-up forms, audio podcasts and interactive features.
- Driving scale whilst maintaining brand voice, balancing algorithm demands with genre respect.
- Leading cross-departmental strategies arising from user and journalistic insights, such as formats like “Explained in 60 seconds” or interactive video segments where applicable.
- Acknowledging and navigating geopolitical considerations across multi-nation teams.
- Mentoring a multi-disciplinary team, fostering emerging video professionals and highlighting career pathways.
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Requirements
We’re looking for:
- نيع decades of leadership in news or media, preferably serving as Head of Video / Shortform / Social Content within a publisher or professional media organisation of scale.
- Proven ability to optimise content-distribution performance across shortform platforms (Instagram, TikTok, YouTube, among others).
- Expertise in the intricacies of video metering—how attention metrics (duration, drop-off points), organic reach and viral conversion work on different channels—guiding editorial production decisions.
- Interaction expertise: either as a producer/evaluator of on-camera personnel, or ideally, participation (as interviewer, injector or subject) in a professional context.
- In-depth knowledge of video commissioning frameworks, embeddings-on-platform variances, and transferring narrative fidelity with adaptive optimisation.
- Evidence of attributing audience growth to team strategy and operations.
- Compelling personal portfolio demonstrating unit-level and high-impact results, with reasoning for optimised execution decisions.
- An understanding of how journalism and distribution strategy intersect at interpretation, accessibility (subtitles, visuals) and demographic targeting.
- Experience interfacing with clear budgetary ownership, impacting P&L and plan allocation.
Who We’re Looking For
- Thinker who understands that shortform video storytelling represents an evolution in journalistic narrative technique.
- Strategic broadcaster with fingers on the pulse of trending trends and space to captain corporate syntheses of them.
- Bring along rabo-led impact measurement techniques, incorporating audience sentiment and ergonomic challenges facing the sector’s agenda.
- Div-erصtotour who can lead inclusion through both public campaigns and internal organisational norms, ensuring robust representation within squad and stories led out by platform.
- Multi-lateral acumen: excels in aligning an editorial vision with regulatory, vertical audience and data-driven imperatives. Prioritise fairness, accountability and journalistic excellence even in rapid-return social spaces.
- Would be empowered by a balanced workday: ability to harness the benefits of a hybrid culture while remaining locked in to collaborate face-to-face where cooperation achieves most.
About You
You’ll thrive if you:
- Have 10+ years’ experience in media and video storytelling, with verifiable growth results across social platforms.
- Work collaboratively, balancing editorial and business priorities with a team encompassing creatives, technologists and data experts.
- Seek a role where transformation and innovation are central considerations every week.
- Possess excellent facilitation skills, navigating sensitive topics and crafting consensus within complex multilateral projects.
- Adore working in a fast-moving brand culture, leveraging the agility of a startup with industry-wide legacy platform reach.
- Have an entrepreneurial mindset, ready to break ground and take calculated risks in service of evolving audience expectations.
- Promote equity and inclusion in both talent investment and program storytelling/access.


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- Female Candidate Privilege: in-studio interviews and collaborative projects run with approaches enabled by recruitment libraries which foster aspiration campaigning.
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- Strong willingness to partake in mentorship matching, sharing techniques uniform across the widening platform roster.
Supportive Application Process
Apply with:
- Your latest CV
- A cover letter explaining why the role aligns with your experience, stories you see driving this culture of video, and how your leadership qualities would amplify The Guardian’s mission.
Closing Date: 15th July 2026
All roles invite people from every background to apply. Inquire about adaptions for application materials or accommodations through: sean.brinkley@theguardian.com.
Benefits
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Flexible Learning & Growth:
- Six weeks’ annual leave (plus bank holidays) with 5 extra paid days buyable.
- Education scheme covering professional qualifications (vocational courses and apprenticeships).
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Financial Security:
- Pension contribution of 8–12% if you contribute 5%.
- Extensive health cover options (dental, life assurance, income protection, eye care).
- Transport savings through cycle-to-work and season ticket schemes.
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Wellbeing Resources:
- Two volunteer days annually.
- Wellbeing programme access, encompassing online therapy and physical health modules.
- Free yoga, Pilates and gym membership, nestled around spectacular canal views.
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Work-Life Balance:
- Hybrid model functioning (at least three in-office days), furnished with canteen meals (optionil spasms from breakfast to dinner) and supportive workspace infrastructure.
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Supportive Collaborators:
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Established partnerships with unionised organisations including NUJ bargaining.
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Communications Hub: Shared aspirations for guarding global integration through inclusive policies and resources spanning maternity / paternity / adoption leave, IVF, menopause and trans rights support.
All terms sustain an inspired committed process for diverse, personal perspectives. All employees receive wellbeing emphasis; loops for belonging and progression shaped through collaborative employee forums and cross-platform impact opportunities.
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