Cambridge Design Partnership
Healthcare Marketing Lead
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# Director of Healthcare Markets Editorial & Content Strategy
You’re creating from scratch—not stepping into an established role. This is the head of editorial and content marketing for our Healthcare Markets, the bridge between marketing and sales, turning expert thinking into ideas that build demand for our services.
This is a high-visibility role demanding confidence to challenge, influence, and lead. You’ll cut through complexity, shape expertise into crystal-clear content, and drive results from teams who don’t report to you.
About the Role
This hybrid role is pivotal: the intersection of editorial direction, strategic planning, and commercial execution within healthcare. Our values—Proactivity, Adaptability, Client-Centricity, Collaboration, Trust—guide everything you create and how you engage.
Key Responsibilities
1. Own Healthcare Marketing Strategy & Planning
- Define and own the marketing strategy for Healthcare Markets, balancing commercial objectives (growth priorities, audience barriers) with a clear editorial and content plan.
- Design your playbook—imagine it from the ground up, not implement a hand-me-down guide.
2. Work With Senior Leadership
- Unlock buy-in from Market Heads, Business Development Leads, and Account Managers, securing time and alignment for subject-matter-expert engagement.
- Push boundaries with confidence—advise as a strategic partner, not execute orders.
3. Lead Editorial Agenda & Content Plan
- Set the Editorial Calendars—shape the narrative for each market, turning vision into a content flight plan aligned with commercial milestones.
- Commission campaigns, thought leadership, lead nurturing journeys, define briefs, and hold teams accountable for delivering results.
- Turn data into action: review content performance, iterate, and enhance future strategies.
4. Develop Content with Subject Matter Experts
- Sharpen core expertise by distilling complex ideas into compelling narratives.
- Pad vs. participate? This isn’t the role for delegation—get hands-on. Structure content, validate expertise, champion clarity and quality.
- Maintain pristine consistency across all channels, refining messaging for impact.
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5. Drive Performance Accountability
- Track and report monthly Healthcare Markets performance—rigorously scrutinise metrics, spot trends, and translate insights into evidence-based narratives.
- Look and sound honest: Share clarity with commercial leaders, recommend adjustments.
6. Hold Markets Accountable
- It’s not enough to produce content—ensure usage. Monitor conversion rates, hold teams to commitments, and address misalignments without fear.
7. Optimise Channel Performance
- Partner with Channel Execution to tailor campaigns to audience touchpoints, ensuring alignment with growth goals.
- Gather channel data to continuously improve strategies.
8. Lead Digital Visibility
- Own search and AIO strategies for market-facing content.
- Identify social opportunities, spotlight data-driven insights, and brief Trading Marketing to amplify visibility.
9. Shameless Self-Promotion? Maybe Not So Much.
Your tasks beyond core duties might include:
- Contributing to the overall marketing calendar and planning.
- Crafting sales enablement materials and proposals.
- Representing marketing in sector planning dialogues.
- Mentoring and onboarding new hires.
- Jumping into cross-pillar initiatives when market insight is needed.
What Success Looks Like for You
- Healthcare Markets treat you as their go-to expert—they rely on you for guidance, best practices, and creative solutions.
- Tangible outputs fuel your calendar: drive measurable demand through market campaigns.
- Serve ICPs—increase market awareness, consideration, and engagement with our services.
Key Qualities to Succeed
- Strategic edge: Translate commercial priorities into cogent marketing plans—reverse the process for clarity.
- Relentless editorial knack: Achieve fluency in turning jargon into readable content. Collaborate with SMEs; extract their story.
- Commanding communicator:
- Selectively engage and demand influence across all senior levels.
- Data-savvy thinker: Master data analysis, interpret trends, and unearth gaps for improvement.
- Chamelea-late: juggle multiple-market priorities, thrive in ambiguity, build structures where none exist.
- Collaborative ethos and tangible evidence of success in fragmented teams. Prove that loyalty to the broader team enhances personal outcomes.
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Industry Injunctions
- Prefer B2B marketing experience with a tangible impact on pipeline.
- Proven track record in editorial/content development: commissioning content, writing/editing rigorously.
- Professional services or technical innovation experience recommended. Have high-minded success stories.
- Strategic + tactical: Bridge conceptual frameworks to deliverables, metrics, and behavioral KPIs.
Education Corner
- Degree qualification in Marketing, Business, or a closely related field? Preferred—but outweighed by impact.
- Given preference, show how your past contributions yielded strong results.
About Us
CDP provides integrated product development services across discovery-stage innovation to commercial launch, with strengths in science, engineering, and design. Our customized approach adapts to sector-specific hurdles in complex, regulated markets.
Employee-owned: welcomes innovation, celebrates cross-disciplinary teamwork, and gives every individual a say in collective growth. So, come as you are—your role, big ideas, and leadership shape success.
You earn:
- Flexible working to balance wherever you thrive.
- Discretionary bonuses.
- Exceptional training budgets.
- Favorable pension contributions (12%, non-contributory).
- Generous healthcare.
- EV leasing scheme (car-time trade-offs).
- Profit-sharing rewards.
- 33 days’ holiday (with bank holidays included).
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Jessica, London
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