Cambridge Design Partnership
Healthcare Marketing Lead
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New Role: Healthcare Markets Editorial & Content Director
You’ll be building this role from the ground up—leading our editorial and content agenda where marketing and sales intersect, shaping expert thinking into demand-driving content. With a highly visible position, you’ll challenge, influence, and lead while creating clarity from complexity, owning content plans from concept to execution, and ensuring cross-team alignment driving commercial outcomes.
Works closely with Healthcare teams and subject matter experts to earn marketing’s presence at decision tables. Shapes messaging for the right audiences across all channels. Hybrid role: 3 days on-site, 2 remote.
Values Alignment
Our core values are at the heart of this role:
- Proactivity: Drive and shape your area
- Adaptability: Navigate ambiguity and evolve strategies
- Client-Centricity: Centre market needs in every decision
- Collaboration: Trust, coach, and build cross-functional partnerships
- Trust: Earn credibility internally and externally
Key Responsibilities
Strategic Leadership
- Define & own the Healthcare marketing strategy for our markets. Translate commercial priorities, segmentation, and target audiences into a clear editorial and content agenda—this isn’t inherited, it’s your playbook.
- Partner with Market Heads, Business Development Leads, and Account Management to align marketing plans with pipeline priorities and engagement barriers.
Editorial & Content Direction
- Set and execute the editorial agenda for all Healthcare Markets, linking to commercial opportunities.
- Orchestrate campaigns, thought leadership, and nurture journeys—own the briefing, direction, and delivery accountability.
- Turn raw expertise from scientists, engineers, and consultants into clear, compelling content—crafting briefs, editing, and ensuring technical accuracy. Represent each Sector’s messaging platform and house style.
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Performance & Commercialisation
- Mine data to measure campaign performance vs. pipeline and revenue impact, sharing insights and refining strategies.
- Ensure market teams adopt and follow through on marketing outputs, challenging when accountability is absent.
- Optimise channel performance in collaboration with the Channel Execution team.
Digital Visibility & Thought Leadership
- Own digital strategy to elevate markets’ presence on search-driven platforms (AIO AKTION optimisation, website visibility, social communications).
- Proactively identify story opportunities (e.g., client stories, sector trends) to launch through Channel Execution.
Cross-Functional Contribution
- Support broader marketing calendar planning and sales enablement.
- Represent Marketing in commercial/strategic conversations.
- Shape how the team evolves and mentor newer team members.
Success is measured by: ✅ Market trust: Seen as the go-to expert for guidance and strategy. ✅ Performance-driven outputs: Content tied to measurable growth KPIs for ICPs. ✅ Demand generation: Increasing awareness, consideration, and intent for our services.
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Key Requirements
Skills & Qualities
- Editorial instinct & communication: Take complex ideas (technical, scientific) and distil them into clear, engaging content.
- Expert alignment: Ask the right questions to explore ideas, making experts’ contributions seamless and valuable.
- Influence & credibility: Confidently engage, direct, and persuade senior leaders—operate at the C-suite level.
- Strategic analytics: Correlate commercial priorities with marketing execution, interpret data, and recommend evidence-based actions.
- Relationships: Thrive in cross-hierarchy environments while maintaining productive cross-team dynamics.
- Organisational agility: Juggle multiple markets with clarity and urgency in ambiguous scenarios.
Experience & Accreditation
- B2B marketing lead role, with proven sector or market strategy + pipeline contribution accountability.
- Hands-on content development expertise: planning, briefing, writing/editing, negotiating with experts.
- Consulting/professional services background strongly preferred.
- Campaign planning, lead gen, and performance tracking experience required.
- Degree in marketing/business preferred, but impactful experience outweighs academic focus.
Why This Role Matters
- Leading edge: You’ll be forming-culture in a growing function.
- Real impact: Content shapes market development—your output drives commerce.
- Incentivised: Further our employee-owned model—earn as you grow both personally and professionally.
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Jessica, London
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