Immediate
Horticultural Content Creator
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Horticultural Content Creator
Horticultural Content Creator
Up to £34,000 per annum
Job Type
12-month fixed-term contract
About Immediate
At Immediate, we bring together some of the UK’s biggest and most beloved consumer brands, including:
- Radio Times
- Good Food
- Gardeners' World
- History Extra
Our trusted content reaches millions of people monthly across digital, print, video, podcasts, apps, and live events, helping audiences deepen their knowledge, refine their skills, and fuel their passions. Whether it’s fitness, food, or gardening, we inspire moments of joy and connection.
About the Role
As a Horticultural Content Creator, you’ll be:
- A skilled gardener with a passion for the craft—someone who lives and breathes gardening, not just writes or talks about it.
- A versatile creator, producing written content (2–3 pieces per week) and video content, switching seamlessly between magazine features, web guides, and YouTube scripts without losing depth or authenticity.
- A curious, open-minded thinker with an understanding of AI’s evolving role in publishing—comfortable exploring new tools while upholding high editorial standards.
Your expertise will enrich every piece you create, whether in print, digital, or on screen.
Key Responsibilities
Written Content
- Produce 2–3 horticultural pieces per week across print, digital, and external channels, including:
- Practical guides
- Seasonal advice
- Plant profiles
- DIY how-tos
- News-led articles
- Tailor tone and depth for audiences ranging from experienced gardeners to absolute beginners (e.g., from Gardener’s World magazine readers to windowsill growers).
- Develop longer-form magazine features under editorial direction, meeting the standards expected by Gardeners’ World’s print audience.
- Create supplementary written assets for video output (web articles, summaries, and support guides) to enhance the multiplatform storytelling.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Video Content
- Plan, script, and present horticultural video content for YouTube and social media, balancing authority with a warm, engaging on-camera presence.
- Research and repurpose Gardeners’ World’s content archive for fresh, innovative video formats.
- Ensure written and video content complement each other, avoiding duplication and reinforcing brand messaging.
Audio & Podcast
- Contribute to the Gardeners’ World podcast, particularly future team-based formats, collaborating with the podcast editor to develop stories, guests, and cross-platform themes.
Collaboration & Planning
- Work closely with the editorial team to align content with seasonal and strategic priorities.
- Help develop new formats that appeal to both longstanding and emerging audiences.
- Represent Gardeners’ World’s voice consistently across all platforms, adhering to editorial guidelines and brand values.
Requirements
Essential
- Horticultural qualification to Level 3 equivalent (e.g., RHS Level 3, a relevant degree, or equivalent practical experience).
- Extensive practical gardening experience, evident in the specificity of your work—proven hands-on expertise is non-negotiable.
- Strong, versatile writing skills with a portfolio demonstrating:
- Confident production of print and digital content at volume, without sacrificing quality.
- A clear understanding of adapting tone for magazine features vs. web guides vs. social captions.
- Comfortable on camera (or willing to build this skill), with experience in:
- Presenting, collaborating with coaches, and developing a natural on-screen voice.
- A collaborative mindset, generous with expertise, and equally at home supporting colleagues as leading your own projects.
- Ability to manage multiple deadlines across written, video, and audio formats, balancing independent work with team collaboration.
- Open and enthusiastic about AI in publishing, eager to explore its potential while maintaining editorial integrity.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- Previous editorial experience in print, digital, or broadcast.
- Familiarity with SEO and web audiences.
- Experience in video, social, or podcast creation.
- An existing online presence (e.g., YouTube, blog, social media) with a gardening-focused audience.
Benefits
-
Work-life balance:
- 25 days holiday + 1 birthday day off
- Office closed between Christmas and New Year
- Flexible/hybrid working + early finish Fridays
-
Development & well-being:
- Supportive well-being initiatives, talks, workshops, and Mental Health First Aiders.
- Tailored training through Immediate’s in-house learning platform and LinkedIn Learning.
-
Progressive culture:
- Open, transparent, and focused on long-term progression.
- Equitable opportunities and career growth for all.
-
Financial & family support:
- Competitive pension plan and life assurance.
- Cycle-to-work scheme.
- Enhanced family policies, including:
- Paternity, adoption, and surrogacy leave.
- Pregnancy loss, fertility, and carers’ support.
-
Office & community:
- Modern, renovated workspace with collaborative spaces.
- Active Diversity & Inclusion network.
- Strong sustainability focus and community engagement.
Immediate is an equal opportunities employer. We celebrate diversity and are committed to fairness in every aspect of hiring and work culture. If you’re returning to work after a career break, maternity leave, or caring responsibilities, we welcome your application.
Join us, and let your horticultural passion inspire millions—while growing with an organisation that values people, impact, and excellence.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location