PepsiCo
Hydration IB Marketing Manager (6-month FTC)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Overview
Our International Beverage marketing team focuses on Brand Strategy, Communications, activation, and Innovation globally for our biggest brands. The Marketing Manager on Performance Hydration will work with the Director Performance Hydration, with a focus on developing a winning consumer portfolio for non-sports hydration platforms and enable rapid launch and expansion across IB markets.
Responsibilities
-
Deep Insight Mining & Consumer Understanding
- As the steward for developing a strong globally relevant proposition, this role will be responsible for delivering strong consumer-anchored ‘globally unified but locally relevant’ solutions. Work would entail mining consumer Demand Spaces, developing market-relevant concepts & propositions, identifying winning consumer insights, and so on.
-
Development of E2E Plans
- Support Development of the Brand Strategy
- Brand pulse, Brand archetypes, Brand distinct assets
- Support Development of a Brand Mix Across Different Anchor Markets in IB
- Concept development, Product development with R&D, Packaging design development, Communication platform.
- Support Development of the Brand Strategy
-
Develop & Execute Iconic Consumer Engagement Platforms
- Identify key ‘lifestyle forward’ brand activation platforms.
- Develop & execute scale global programs against the engagement platform.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Demonstrate Understanding of Key Business Levers in All Decision Making
- P&L understanding to effectively recommend solutions on pack price
- Franchise model understanding to support effective pitch to bottlers.
-
Leadership
- Drive collaborative relationship with the cross-functional partners across Insights, PR, Legal, Design, and R&D as well as Regions and to ensure their input is considered at each stage of the project, setting it up for in-market success.
- Spearhead monthly global meetings with the key markets: setting the agenda, managing the presentation materials, and ongoing tracking & updates on key initiatives.
- Ownership of the relationship with agencies who can have a role to play in ensuring the initiative is set up for success.
-
Innovation
- Identification of strategic opportunities that can unlock future growth for the brand where Innovation has a role to play.
- Collaborate with Innovation, Insights, Commercialization, Finance, R&D, and Supply Chain to develop the feasibility of each initiative and ensure it can be successfully launched at a local level, including management of the project through the Global stage gate process.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications
- 7-11 years of marketing experience within the CPG/Beverages industry (strong digital background); forward-looking marketer who believes in the power of transformation to turnaround brands.
- MBA strongly preferred
- Working knowledge of the beverages industry and understanding of franchise model.
- Experience managing agency partners to deliver strong insights, concepts & development of consumer propositions.
- Experience managing agency partners to deliver brand experiences and engagement platforms.
- Experience leading internal cross-functional teams to develop and launch new programs/platforms.
- Digital forward thinker while being highly motivated, analytical, and decisive leader.
- Strong collaboration & influencing skills – must align markets/regions with different priorities and agendas to a common approach they feel good about.
- Global outlook with sensitivity and awareness of social and cultural differences.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location