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The job
We’re looking for a Content Strategist to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode.
This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
What You Will Do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who You’ll Work With
- Product Managers – to align content with product logic and UX
- Content Creators & Designers – to co-create and produce content
- Growth / User Acquisition (UA) teams – to test and scale high-performing content
- Engineers – to enable personalisation and content delivery systems
- Legal, Medical & Science teams – to ensure accuracy and credibility
What We’re Looking For
Experience
- 4+ years in creative production, content strategy, digital, or social media
- Proven track record of producing video, motion, or digital content at scale
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Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to Have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
- Familiarity with UA/performance creatives and testing frameworks
How We Work
We’re a mission-led, product-driven team. Here’s what that looks like:
- We move fast, stay focused, and take ownership – from brief to build to impact
- Debate is encouraged, and decisions are shared
- We care about craft, ship with purpose, and always raise the bar
- You’ll work with collaborative and mission-driven people who take their work seriously, not themselves
Why You’ll Love It
At Flo, we’re committed to building better health outcomes. Here’s what we offer:
Rewards
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through world-changing work and learning support
Work Environment
- In-person collaboration (with opportunities for hybrid work)
- 3 days per week in the office
- 5-week fully paid sabbatical at 5-year Floversary celebration
Benefits
- Flo Premium for friends and family, plus health, pension and wellbeing perks
Diversity & Inclusion
- Proud to be an equal opportunity employer; we value merit, skill, and what you bring to the role – nothing else.
- Welcome applicants from all backgrounds, communities, and identities.
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+++++ output例入りマークダウンに変換
重大な役割 — ユーザーヒアニモントなコンテンツ戦略をリード！
Floについて
5億回以上のダウンロード数、8000万以上の月間ユーザー数を達成。9年間の活動を通じてデジタルヘルス領域をリードする妊婦向け健康管理アプリ Flo(フロウ) は、世界最大規模に成長しました。 同社は生体調整有限会社 General Atlantic からの2億ドルの投資を背景に世界有数の女性健康システムを開発し、 lautreな健常産婦が2024年にユニークなビジネスイノベーションを獲得した初の女性ヘルス・ケアシステム構築者の一人の立場にサポートしています。現在の状態 [2024年9月10日現在]において、Engagement(TTR) テンション陣容1位であり、妊婦の側を拡大確実の女子功夫エリア確立 ポイントアップ在りまして700万人の有料会員が compliant サポートを求めているのです。10年の歴史を経て、信頼は何千万ものユーザーに出向く情報体制を構築してきました。
現在では、AI力の最前線で、プライバシーを重視し、臨床的にも裏付けされたコンテンツ戦略を打ち出し、様々な女性(user)の女性機能循環の抱える悩みに応え続けています。
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