The Woodland Trust
In-Memory Stewardship and Marketing Manager
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In-Memory Stewardship and Marketing Manager
The Woodland Trust is looking for an In-Memory Stewardship and Marketing Manager to lead our in-memory giving strategy, create outstanding supporter experiences, and grow income by inspiring legacy giving and maximising gifts in wills opportunities.
This role is advertised as full-time, 37.5 hours per week.
The Role:
- Lead the development, implementation, and embedding of the Woodland Trust's in-memory fundraising strategy.
- Drive growth in in-memory income, achieving strategic income and supporter acquisition targets.
- Design and deliver a gold-standard stewardship programme to strengthen supporter relationships and encourage future legacy giving.
- Collaborate with Communications to develop compelling messaging, storytelling, and campaigns that raise awareness of in-memory giving.
- Build and manage relationships with key in-memory supporters, providing personalised stewardship.
- Maximise legacy giving opportunities by promoting gifts in wills and integrating legacy fundraising into supporter journeys.
- Work cross-organisationally to develop innovative in-memory products, including launching new tribute fund initiatives with external partners.
- Use insight, benchmarking, and performance reporting to identify trends, evaluate success, and inform future development.
This is a hybrid position with a mix of home working, and from our head office in Grantham, Lincolnshire. Head office attendance would be required no more than once a month on average (Possibly more in the first 6 months). Occasional travel to other offices and remote locations may also be required.
The Candidate:
- Demonstrable experience in in-memory giving and legacy giving.
- A background working within the charity sector.
- Proven success in building and stewarding stakeholder relationships.
- A track record of delivering complex, cross-team projects collaboratively.
- The ability to manage multiple priorities and meet deadlines, both independently and as part of a team.
- Confidence using CRM systems, with experience of Dynamics 365 being desirable.
- Sound knowledge of project management, including coordinating multiple workstreams.
- A degree in Marketing, Fundraising, or equivalent experience (desirable).
- Full UK driving licence.
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Benefits and Wellbeing:
- Joining our team means you’ll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:
- Enhanced Employer Pension
- Life Assurance
- Flexible & Hybrid Working Options
- Generous Annual Leave - 25 Days Plus Bank Holidays (pro rata’d for part-time)
- Buy and Sell Holiday Scheme
- Enhanced Parental Pay
- Employee Assistance Programme
About Us:
The Woodland Trust is the UK’s largest woodland conservation charity. We want to see a world where trees and woods thrive for people and nature. The Trust engages and inspires people to make their difference tackling the nature and climate crisis helping protect, restore and create our vital woods and trees.
Our Commitment to Diversity and Inclusion:
To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.
People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply.
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Application Advice:
- For fairness, we keep our candidates’ personal details hidden from the hiring managers, and we do not ask for your CV at application.
- Make sure that you answer the Application Questions to show your relevant skills and passion for the role. Even if you don't meet every requirement of the role, we would encourage you to apply.
Acceptable Use - Artificial Intelligence (AI):
We understand that candidates may choose to use AI tools to support their job applications—for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, we ask that any information submitted reflects your own experience, skills, and understanding. During interviews, candidates are expected to respond independently without the use of AI tools. If you require any adjustments or support during the recruitment process, please contact recruitment@woodlandtrust.org.uk.
Apply Now:
If you're ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete. For queries relating to this new opportunity, please email recruitment@woodlandtrust.org.uk.
Interviews will be held via Microsoft Teams on 19th & 20th August.
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