TC Group
Inbound Lead Manager
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We are seeking a commercially driven and highly organised Inbound Lead Manager to play a pivotal role in converting marketing-generated demand into qualified commercial opportunities.
The role is remote but ideally we would like candidates based within an hour of Leicester or Northampton for initial training and meetings.
This is a critical revenue enablement role, acting as the bridge between marketing activity and partner-led business development. The position has been created to establish a scalable, repeatable lead management process that improves conversion rates, enhances client experience, and maximises return on marketing investment.
The Inbound Lead Manager will take ownership of all inbound enquiries generated through channels including PPC, SEO, website enquiries, and other digital marketing activity, ensuring every opportunity is responded to promptly, qualified consistently, and progressed effectively.
This role will reduce reliance on individual partners for early-stage lead handling, improve pipeline visibility, and help create a more predictable and scalable revenue engine.
Key Responsibilities
Lead Management & Qualification
Take ownership of all inbound marketing-generated enquiries across digital and direct channels. Respond to inbound leads promptly and professionally within agreed service levels. Qualify all inbound leads against agreed criteria to determine suitability and commercial potential. Categorise leads appropriately as Qualified, Nurture, or Disqualified. Book qualified meetings for partners and fee earners, ensuring effective handover and briefing. Manage structured follow-up processes to maximise conversion opportunities. Re-engage dormant leads where appropriate.
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Revenue Conversion & Pipeline Development
Improve lead-to-meeting conversion performance through consistent follow-up and qualification. Reduce lead leakage by ensuring no enquiry goes unmanaged or untracked. Support improved meeting attendance through structured confirmation and reminder processes. Contribute to increasing conversion from enquiry through to qualified opportunity.
CRM & Data Management
Maintain complete, accurate, and timely CRM records for all lead activity. Ensure every opportunity has a clearly defined next action. Track and record lead source attribution, conversion stages, and outcomes. Maintain pipeline hygiene and eliminate “orphaned” opportunities. Provide visibility and reporting on funnel performance and lead progression.
Marketing & Stakeholder Collaboration
Act as the operational link between the marketing team and partners. Work closely with marketing to provide feedback on lead quality and campaign effectiveness. Support optimisation of PPC, SEO, and broader inbound marketing investment through performance insights. Collaborate with partners to ensure smooth transition of qualified opportunities.
Client Experience
Deliver a professional, responsive, and consistent first-touch experience for prospective clients. Ensure all prospects receive timely, well-managed communication reflective of the firm’s brand and service standards.
Key Objectives / KPIs
Success in this role will be measured against:
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Response to 100% of inbound enquiries within 24 hours Qualification of 100% of inbound leads Lead-to-meeting conversion rate Meeting attendance / show rate Reduction in lead leakage / missed opportunities CRM data completeness and accuracy Number of nurtured leads successfully re-engaged Pipeline visibility and reporting accuracy Contribution to improved ROI from inbound marketing activity
Essential
Skills & Experience Required
Proven experience in lead management, business development, inside sales, or client qualification roles Strong commercial awareness and understanding of conversion-focused lead management Experience working with CRM systems and maintaining accurate pipeline data Excellent written and verbal communication skills Strong organisational skills with the ability to manage multiple enquiries simultaneously Confidence handling early-stage client conversations professionally Results-driven mindset with strong attention to detail Ability to work collaboratively across marketing and senior stakeholder teams
Desirable
Experience in professional services, legal, financial, or consultancy environments Familiarity with digital lead generation channels including PPC, SEO, and website conversion Experience in marketing attribution or funnel performance analysis
We can only accept applications from candidates who are based in the UK and unfortunately we are unable to provide Sponsorship.
Department
Marketing
Contract type
Permanent
Hours
37.5 hours Monday to Friday
Salary
£32,000 + performance bonus
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