Vanguard
Index ETF Product Marketing Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Index ETF Product Marketing Specialist
Product Marketing Specialist – Vanguard ETF Range
The Role
We are looking for a Product Marketing Specialist who will be responsible for driving the positioning, commercial narrative, and go-to-market execution of Vanguard’s ETF range, with a focus on client adoption, distribution enablement, and scalable growth. This role acts as the bridge between Investment Management, Product, Distribution, and Marketing, ensuring Vanguard Index ETFs are clearly positioned within client portfolios, model usage, and platform ecosystems—not just as standalone products.
Success in this role requires a strong understanding of index investing, ETF market structure, client use cases, and distribution dynamics, with the ability to translate these into clear, differentiated, and commercially effective narratives that drive flows and adoption.
Key Responsibilities
Category and Product Insights
- Track flows, AUM growth, market share, platform availability, rankings, and adoption in model portfolios
- Analyze competitive performance, identifying where ETFs win or lose and the underlying drivers
Strategy and Planning
- Analyze flows, platform dynamics, model portfolio usage, and competitor positioning to inform priorities
- Align Index ETF marketing priorities with commercial targets (flows, adoption)
- Develop and execute marketing plans to grow Index ETF adoption across priority segments and channels (advisers, platforms, wealth managers, digital partners)
- Work with partners to define target client segments, use cases, and distribution pathways for each ETF
- Lead go-to-market (GTM) for new ETF launches, range enhancements, and repositioning initiatives
Positioning & Messaging
- Define clear, differentiated Index ETF value propositions
- Translate Index ETF capabilities into client-relevant use cases (e.g., core allocation, rebalancing tools, cash equitization, tactical positioning)
- Develop simple, scalable, and compelling messaging frameworks for different client segments (e.g., advisers, platforms, retail investors) and regions
- Work with partners to develop and maintain sales enablement deliverables, including:
- Fund brochures
- Pitch decks
- Product overviews
- Fund commentaries
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Stakeholder Collaboration
- Partner with Product, Investment Management, Distribution, and Marketing to align product characteristics, investment credibility, client usability, and scalable execution
- Work closely with Compliance to ensure materials are clear, fair, and not misleading
What It Takes
Core Skills & Experience
- Significant experience in investment marketing, asset management, or financial services, with a strong focus on Index ETFs
- Deep understanding of index investing, ETF mechanics, and portfolio construction applications
- Proven experience working with platforms, advisers, and wealth managers, with a commercial mindset focused on driving flows, adoption, and client outcomes
- Exceptional ability to translate complex investment concepts into clear, compelling client-facing messaging, coupled with strong writing, communication, and presentation skills
- Strong analytical capabilities, including interpreting flows, adoption trends, and platform dynamics
Additional Requirements
- Demonstrated success delivering cross-functional initiatives in matrixed organisations, supported by:
- Excellent project management skills
- Strong execution discipline
- Effective stakeholder management
- High level of ETF and index investing expertise combined with familiarity with:
- Content management systems
- Analytics tools
- Emerging trends in digital communications and AI
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Special Factors
- Vanguard is not offering visa sponsorship for this position
- This is a hybrid role, requiring in-office attendance 3 days per week (Tuesday, Wednesday & Thursday)
Why Vanguard?
Vanguard is a different kind of investment company, founded in 1975 with a revolutionary idea: an investment company should manage funds solely in the interest of its clients. This philosophy has enabled millions of investors worldwide to achieve their financial goals through low-cost, uncomplicated investments.
At Vanguard, we stand for value to investors.
Inclusion & Diversity
Vanguard’s commitment to diversity and inclusion is rooted in our culture. Our guiding principle, “Do the right thing,” ensures every decision is made to best serve our clients, crew, and communities. Diverse, inclusive teams drive collaboration, innovation, and stronger client outcomes.
Our Culture
Vanguard has adopted a hybrid working model, balancing flexibility with in-person collaboration to support both long-term client outcomes and employee engagement. Our mission-driven, collaborative culture unites us in delivering the best for investors.
About Us
Vanguard is one of the world’s leading investment management companies, serving:
- Individual investors
- Institutions
- Employer-sponsored retirement plans
- Financial professionals
We pride ourselves on a culture of teamwork, transparency, and a relentless focus on our clients' best interests.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location