Unusual Technologies
Indie Game Marketer
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Company: Unusual Technologies Ltd
Location: Fully Remote / Flexible Hours
Position: Full-Time or Fractional/Part-Time
Compensation: £30,000 Base Stipend + High-Upside Active Revenue Share (Up to 30% post-break-even)
Experience: Open to exceptional, data-minded graduates who show drive and autonomy but you will be the whole department, so it will likely go to someone experienced.
Our Studio & Our New Chapter
For years, we have been elite technical creators. We use game engines to build highly polished interactive experiences, gamification systems, and immersive tech for museums and corporate clients. We know exactly how to build incredible software.
Now, we are taking an exciting leap into commercial video games. Our challenge is ensuring we build exactly what players want so we want to give a say in the design to our marketer who will own this market validation process, and then build the audience as we build the game.
This Role
While this is a leadership role in terms of strategy, we are a small, flat team. You won't be managing a large department or an agency; you will be a solo operator researching data, testing hooks, creating content, and building a community with your own hands.
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Duties
- Identify Market Potential: Use data platforms (SteamDB, VG Insights, GameDiscoverCo) to analyse Steam genres, identify under-served market niches, and help our dev team decide what to build next.
- Validate Ideas Early (Smoke Testing): Help us create concept storefronts, target hooks, and short alpha-trailers to test player interest and drive early wishlists before full production begins.
- Own the Steam Funnel: Completely manage our store presence, from tag optimization and capsule art A/B testing to navigating Steam Next Fests.
- Organic Content Creation: Cut gameplay clips and craft engaging, authentic short-form videos (TikTok, YouTube Shorts) that highlight our game mechanics.
- Community & Creator Outreach: Establish our Discord/Reddit ecosystems and directly pitch our prototypes to the specific influencers and streamers who love our target genres.
This Is a Perfect Fit For You If...
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- You view marketing as an analytical science and a psychological puzzle, not just "social media promotion."
- You are comfortable with ambiguity and get excited by the challenge of defining a product's market fit from scratch.
- You are highly organized, deeply reliable, and thrive when left entirely alone to manage your own schedule and priorities.
- If you are a recent graduate: You are the one-in-a-million candidate who doesn't just talk about "passion for games," but can actively explain how the Steam visibility algorithm works and how indie games successfully position themselves against AAA competitors.
This Is Not For You If...
- You prefer high-level theoretical consulting over rolling up your sleeves to write copy, edit videos, and chat with community members.
How to Apply
Assume you have this role and apply for this job like another day in the office, showcasing the same skills and creativity you would bring to an outreach task.
Show evidence and examples where possible.
Contact: careers[at company] with subject line “Highly Autonomous Marketer”
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