Ronald McDonald House UK
Individual Giving Manager
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Job role
In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.
This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Key responsibilities
Strategy & Leadership
- Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
- Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
- Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)
Donor Engagement & Stewardship
- Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
- Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
- Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
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Campaign Management
- Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
- Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
- Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
- Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
- Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
- Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Skills & Experience
Essential
- Proven experience delivering successful individual giving campaigns using multi-channel direct marketing.
- Strong track record of supporter acquisition, retention and income growth, achieving or exceeding financial targets.
- Experience managing campaign budgets and income performance.
- Knowledge of digital fundraising tools, channels and audience engagement techniques.
- Skilled in using audience insight and segmentation to improve campaign results.
- Strong understanding of donor stewardship and supporter relationship management.
- Excellent communication skills, with the ability to create compelling donor-focused content.
- Analytical approach, using CRM data and performance reporting to optimise campaigns.
- Collaborative team player who works effectively across functions to achieve shared goals.
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Desirable
- Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance.
- Experience developing new income streams within Individual Giving.
- Line management and team development experience.
- Up-to-date knowledge of fundraising trends, especially in digital and donor engagement.
- Creative thinker with a proactive approach to problem-solving and innovation.
- Highly organised with strong project management skills and the ability to manage multiple priorities.
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