Caravan and Motorhome Club
Industry Support Executive
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Industry Support Executive
**B2B & Industry Engagement Manager – The Caravan and Motorhome Club
Purpose of the Role
To support and raise the Club’s profile as a Champion of the Great Outdoors with the industry and B2B partners by delivering new membership acquisitions through:
- Dealer
- Manufacturer
- Affinity channels
Using Express Member Packs and similar schemes.
To act as the focal point for all industry and affiliate enquiries relating to propositions and schemes, while providing operational support for:
- Motorhome Hire Schemes (for CAMC, EF, and Alan Rogers)
- Maximising revenues, commission earned, and campsite occupancy
- B2B Partner Incentive Schemes (including Certificated Locations (CLs) and Training Instructors)
Key Tasks & Accountabilities
- Act as the key point of contact for industry liaison, handling B2B Club membership queries, schemes, and information provision.
- Manage and support the development of the Club’s Motorhome Hire Schemes, including:
- Increasing the number of rental companies accessing the products
- Maintaining effective relationships through feedback
- Ensuring fees and commission reconciliation
- Support Certificated Locations (CLs) and Training Course Member Incentive Schemes by:
- Promoting participation
- Maintaining accurate records
- Reconciling related fees and incentives
- Manage and develop the Club’s B2B online marketing portal, ensuring all communications and projects align with:
- The Club brand
- B2B campaigns
- Monitor, review and report on the performance of:
- Dealer Incentive Schemes
- CL Schemes
- Training Course Incentive Schemes
- Motorhome Hire Schemes
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Identifying, documenting, and providing analysis on areas for improvement and growth, with regular feedback to managers.
- Support the Industry Events and Liaison Manager with preparation for key industry awards and competitions, including:
- Caravan Design Awards
- Motorhome & Campervan Design Awards
- Lightweight Leisure Awards
- Tasks include:
- Researching manufacturer and importer information
- Preparing pre-judging documentation
- Maintaining shared spreadsheets
- Recording entrant details
- Supporting judging activity coordination across seasonal timelines
- Provide coordination and support for:
- Industry events
- Competitions
- Product promotion distribution
- Agreed partner visits (including preparation, follow-up, and administration)
- Support ongoing partner communications, ensuring:
- Prompt handling of enquiries
- Maintained participant engagement
- Capturing feedback for future delivery improvements
Essential Skills & Experience Required
Preferred Experience
- Dealer/Intermediary/Affinity channel experience in a customer-centric acquisition environment (ideally B2B/B2B2C).
- Understanding of contract management.
- Professional marketing or sales qualification (desirable).
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Core Competencies
- Excellent relationship management skills, with a proven ability to build strong relationships with:
- External business partners
- Customers
- Suppliers
- Organised, with the ability to:
- Work to deadlines
- Execute strong written and oral communication
- Commercially astute.
- Independent but collaborative, capable of:
- Working effectively as part of a team
- Taking initiative
- Highly prioritisation-driven, with the ability to manage multiple work streams while meeting deadlines.
- Positive and enthusiastic with a can-do attitude.
- Confident in using reporting systems, with the willingness to:
- Develop expertise in Tableau
- Expand knowledge of data visualisation tools for:
- Scheme monitoring
- Reconciliation
- Performance tracking
- Operational insights
Workplace Culture
The Caravan and Motorhome Club is committed to:
- Diversity and inclusion
- Treating all applications equally
- Recruiting on skills and experience alone
- Celebrating differences in the workplace
- Foster an environment where colleagues feel respected and valued for their unique potential.
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