HCRG Care Group
Infant Feeding Practitioner

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Job Introduction
Help Give Babies the Best Start in Life
The support a family receives in the early days, weeks, and months of a baby's life can have a lasting impact. As an Infant Feeding Practitioner, you will play a vital role in helping families overcome complex and ongoing infant feeding challenges, empowering parents with the knowledge, confidence, and support they need to give their baby the best possible start.
This rewarding role supports the delivery of a specialist infant feeding service across Bath and North East Somerset (B&NES), contributing to the maintenance of the UNICEF Baby Friendly Initiative (BFI) accreditation standards. Working closely with the Infant Feeding Lead, Health Visiting teams, Midwives, the Local Authority, and other key partners, you will help ensure families receive consistent, high-quality, evidence-based infant feeding support when they need it most.
You will also support the planning, implementation, and ongoing development of UNICEF BFI standards across the B&NES Child and Family Service, helping to improve outcomes for babies, children, and families across the community.
Location and Working Pattern
- Base Location: St Martin's Hospital
- Hours: 22.5 hours per week
- The role includes travel across the Bath and North East Somerset area, alongside opportunities for agile working.
If you are passionate about supporting families, promoting infant health and wellbeing, and making a meaningful difference during one of the most important stages of a child's development, we would love to hear from you.
Package Description
As an Infant Feeding Practitioner, you’ll be part of our valued team based at Bath. You will feel valued within HCRG Care Group, receiving access to exclusive rewards and benefits including:
- A salary of £31,710 FTE with access to our group pension
- Free tea, coffee and milk at your base location
- Membership of My Reward Hub, giving you access to discounts on every day purchases like grocery shopping as well as cashback and voucher offers for treats for you and those special to you
- Access to your wages as you earn them to help cover life’s emergencies and avoid overdraft fees or high interest rates
- Online and face to face help with your mental and physical wellbeing – from healthy recipes and activity challenges through to post trauma support, legal, debt and life management help, as well career coaching and counselling
- Access to eLearning, bespoke career pathways and opportunities for continuing professional development through our ‘Outstanding’ learning and development team, The Learning Enterprise
- An open, just culture where you’re encouraged to have and implement ideas which can help us deliver our purpose: changing lives through transforming health and care – backed up by at least £100,000 of ringfenced innovation funding each year
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Main Responsibilities
- Work towards maintaining UNICEF 'Baby Friendly' accreditation and support the Gold Award application.
- Maintain evidence-based infant feeding support, addressing social and emotional needs of parents during the perinatal period.
- Provide specialist support for complex infant feeding issues, ensuring optimal growth and milk transfer.
- Manage workload and referrals autonomously under the supervision of the Infant Feeding Lead.
- Assist the Infant Feeding Lead in training Health Visitors, Staff Nurses, and Early Years Community Practitioners.
- Facilitate student and colleague observations and development in infant feeding support.
- Participate in audits and monitor outcomes of the specialist infant feeding service.
- Aid in developing and reviewing infant feeding policies and guidelines.
- Engage in CPD and self-directed learning to stay current in infant feeding support.
The Ideal Candidate
- Qualified to at least Level 5 of the Qualifications Framework (Dip HE / HND / Foundation Degree or NVQ level 5) including a specialist qualification in breastfeeding support.
- Evidence of a commitment to continued CPD in relation to breastfeeding and infant health and wellbeing.
- Demonstrate a good understanding of the UNICEF Baby Friendly Initiative programme.
- Demonstrate good understanding of the Healthy Child Programme and the role of the Public health nursing service.
- Experience of working in collaboration with other health care and service providers to support the continuity of care delivery for families.
- Driving license and access to a car for work purposes.


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About the Company
We change lives by transforming health and care.
Established in 2006, we are one of the UK's leading independent providers of community health and care services, working with health and care commissioners and communities to transform services with a focus on experience, efficiency, and improved outcomes. We deliver and transform adult and children community health services, primary care services including urgent care, sexual health, dermatology and MSK services as well as adult social care and wellbeing services. Across England, we support communities of many millions and directly help more than half a million people each year - guided by our simple values: we care, we think, we do.
We're committed to equal opportunities and welcome applications from a broad, diverse range of people who want to join our team. We’re a Disability Confident Committed company, so we work to provide facilities, work environment adjustments and technical solutions to be as inclusive of everyone.
While it doesn’t happen often, sometimes a role is very popular, and we’ll need to close it earlier than the date we’ve shown here. If you’re keen to join our team, we’d love to hear from you so please apply as soon as you can.
As you’d expect, safeguarding and protecting the children, young people and vulnerable adults that we work with is of the utmost importance so we have policies and procedures in place to promote safeguarding and safer working practices and everyone who joins the team is subject to a safer recruitment process, including the disclosure of criminal records and vetting checks.
Finally, we need to let you know that the company you’ll work for is part of HCRG Care Group Holdings Limited and by applying for this job we’ll need to process and hold information about you. If you would like to know a little more about how we use your information, please see our website's privacy policy.
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