Influencer & Advocacy Manager - Beauty

Influencer Manager

The Influencer Manager will lead influencer, creator and talent strategies for this exciting beauty brand across the UK market. This role will be at the forefront of building cultural relevance, brand awareness and advocacy by cultivating strong relationships with UK-based creators, talent agents, VIPs and industry partners.

Client Details

This is an opportunity to join an exciting beauty brand which is growing steadily and expanding internationally. They run all of their influencer activity in-house and are ambitious to become a top ten influencer brand in Europe. You will be joining a busy marketing team, which is social-first, with great budgets and high profile activity. They are collaborative, down-to-earth, passionate about what they do, with good benefits and perks. 4 days/week in the office - with flexibility around meetings and events.

Description

You would be running the UK influencer strategy and activity, reporting into the European Influencer & Advocacy Lead, and managing 1-2 juniors, with the opportunity to grow the team in future. All of the influencer work is done in-house, so you will be actively running campaigns and outreach, managing relationships with talent management, owning budgets and KPIs etc. Responsibilities include:

• Build and maintain strong relationships with UK creators, influencers, VIPs, talent managers and agencies.
• Lead end-to-end influencer and talent strategies across brand, product launch and campaign briefs.
• Develop personalised engagement, gifting and relationship-building programmes that keep front of mind.
• Identify emerging and established creators who align with MCoBeauty's brand positioning and target audiences.
• Establish campaign KPIs and evaluate the effectiveness and return on investment of influencer initiatives.
• Manage and execute high-impact influencer campaigns to budget, timelines and agreed KPIs.
• Identify and select talent with strong alignment to brand values, campaign objectives and target consumer groups.
• Negotiate contracts, deliverables, usage rights and partnership terms in collaboration with relevant internal stakeholders and agencies.
• Manage influencer partnerships from initial outreach and briefing through to content delivery, approval and reporting.
• Develop clear and engaging creative briefs that combine brand storytelling with cultural relevance and creator authenticity.
• Oversee the delivery of high-quality, platform-appropriate content across channels including TikTok, Instagram and YouTube.
• Provide stakeholders with campaign performance insights, learnings and recommendations.
• Identify efficiency opportunities for programme operation and cost saving.
• Conceptualise and execute large-scale gifting, seeding and advocacy programmes across the UK.
• Manage VIP and creator gifting with creativity and precision, coordinating products, suppliers, fulfilment and logistics.
• Develop targeted seeding lists based on audience relevance, cultural influence and brand alignment.
• Track and monitor creator engagement, content generation and sentiment resulting from gifting and seeding initiatives.
• Identify opportunities to convert strong organic relationships into longer-term brand advocacy or paid partnerships.
• Work closely with UK Marketing, Social Media, PR, Brand and Commercial teams to ensure influencer activity supports wider business priorities.
• Manage campaign budgets, trackers, contracts and approval processes accurately and efficiently.
• Use tools such as Traackr, Excel and Google Workspace to manage influencer programmes, budgets and reporting.