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Influencer Lead
Job Description
We are seeking a dynamic and entrepreneurial Influencer Lead to join a fast‑paced, ambitious team. This role plays a central part in shaping how Dove shows up in culture—driving visibility, desirability, and relevance through creator‑led storytelling in the UK market.
The Influencer Lead will be responsible for delivering high‑impact influencer campaigns that bring Dove’s efficacy, science‑backed credentials, and care‑led philosophy to life. Rooted in Dove’s belief in beauty from within, this role will help translate scientific credibility and real results into authentic, relatable creator stories that resonate with consumers.
Working closely with creators, agencies, and internal teams, the role focuses on building strong influencer partnerships, delivering best‑in‑class content, and ensuring Dove remains a trusted authority in beauty and personal care across social platforms.
Reporting into the PR, Influencer & Social Lead, the Influencer Lead will manage day‑to‑day influencer activity—from campaign execution to relationship management—ensuring seamless delivery across always‑on programmes and key brand moments. Deeply connected to beauty, social, and cultural trends, they will help keep Dove at the forefront of conversation through insight‑led, inclusive, and purpose‑driven creator content.
This role requires a strong balance of organisation, creativity, and cultural fluency, alongside a genuine passion for influencer storytelling, science‑led beauty, and meaningful brand impact.
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Key Responsibilities
Influencer Campaign Delivery & Relationship Building Support the planning, execution, and optimisation of influencer campaigns across always‑on activity and hero brand moments. Build and manage day‑to‑day relationships with influencers, ensuring clear briefing, strong collaboration, and high‑quality content output. Work closely with agencies to ensure smooth delivery, clear timelines, and consistent creative standards. Champion long‑term creator partnerships that authentically communicate product efficacy, science credentials, and real results. Ensure influencer content clearly demonstrates product performance and benefits in a credible, human, and creator‑led way. Collect, review, and manage influencer content for use across internal teams and channels. Content & Social Collaboration Partner with brand and social teams to identify opportunities to amplify influencer storytelling across owned platforms. Spot content gaps and proactively recommend influencer‑led solutions that support brand and cultural objectives. Track competitor activity, social trends, and cultural moments to inform relevant, timely, and purpose‑driven influencer storytelling. Measurement, Tracking & Optimisation Monitor influencer performance and support the development of campaign wrap‑ups and performance reports. Maintain trackers for content delivery, budgets, product seeding, and campaign outputs. Analyse results and extract learnings to continuously improve influencer strategy and execution.
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Skills & Experience 3+ years’ experience in influencer marketing or social‑led brand communications, ideally within beauty, personal care, or FMCG. Hands‑on experience managing influencer campaigns end‑to‑end, from briefing and delivery through to content approvals. Strong understanding of how creators can authentically communicate efficacy, science, and real results. Experience working with agencies (talent, influencer, or social) is advantageous. Excellent written communication skills, with the ability to create clear, inspiring briefs and stakeholder updates. Highly organised and detail‑oriented, with the ability to manage multiple campaigns and workstreams simultaneously. Strong knowledge of Instagram, TikTok, and YouTube, and what drives high‑performing creator content. Good understanding of the UK beauty and influencer landscape. Analytical and insight‑driven, comfortable translating performance data into actionable learnings. A strong creative eye and instinct for inclusive, authentic, and culturally relevant storytelling.
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