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Influencer Lead
Influencer Lead – Architect of Creator-led Growth
About HeliosX
Ready to revolutionize healthcare, making it faster and more accessible than ever before?
Founded in 2013 by Dwayne D’Souza, HeliosX was built on a vision: healthcare should be easier to access, faster to receive, and centred around the individual. Self-funded, we’ve scaled through technology, disciplined execution, and deep medical expertise. Now, we’re a global healthcare platform trusted by millions worldwide, known for brands like MedExpress, Dermatica, ZipHealth, RocketRX, and Levity.
In 2025, we treated 1.7 million patients globally, achieved £781m in revenue (+337% YoY), and delivered life-changing impact—including helping patients lose 8.5 million kilograms of excess weight, reducing 1,300 estimated cardiac events.
With operations in four international markets (including recent Launches in Germany and Canada and expansion in the US), HeliosX ranked in the Sunday Times Top 100 fastest-growing tech companies. Our ambition in 2026? £1.6bn in revenue, 8 global markets, and spearheading the next decade of personalised, scalable healthcare.
The Opportunity
We are seeking an Influencer Lead—a high-impact strategist who will architect our creator-led growth engine. This role extends beyond content creation to build a scalable, performance-driven, and automated influencer marketing function, integrating data, creativity, and commercial strategy.
You will:
- Report directly to the Affiliate and Influencer Lead
- Define the global influencer strategy
- Optimize Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratios at scale
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Key Responsibilities
1. Strategy & Roadmap
- Develop a 12–24 month global strategy for influencer marketing, aligning budget allocation across platforms, formats, verticals, and regions.
- Align the influencer channel with long-term brand equity and sustainable business growth.
2. Process Optimization
- Design a global influencer playbook, standardizing creator vetting, briefing, and measurement for scaling consistency.
- Ensure measurable performance through KPI-driven frameworks.
3. Budgeting & Funnel Integration
- Oversee global influencer budgeting, balancing experimentation risk and blasts on conversion consistency.
- Collaborate with owned paid social channels to integrate creator content and reduce blended CAC.
4. Experimentation & Innovation
- Own an experimental roadmap to uncover qualitative and incrementality insights, testing beyond flat fees (e.g., equity-based partnerships, performance-bonus tiers, loyalty incentives).
- Stay ahead of AI and platform algorithm shifts, refining strategies to sustain competitiveness.
5. Technology & Automation
- Select the optimal tech stack (SaaS platforms, AI vetting tools, CRM systems) for automation, discovery, and reporting.
- Leverage creator economy platforms (e.g., Impact, CreatorIQ, Modash) and bespoke tools.
6. Leadership & Advocacy
- Mentor a team of Managers and Juniors, ensuring KPI delivery, workload balance, and professional growth.
- Champion the influencer channel cross-functionally, translating insights into brand strategy.
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Requirements
Scale & Strategic Expertise
- Proven ability to evolve an influencer or partnership program from pilot stage to revenue driver.
- Think beyond individual campaigns—design systems for integrated media mix growth.
Negotiation & Leadership
- Skilled in high-pressure negotiations with top-tier talent agencies and management firms.
- Experience leading high-performing teams in a fast-paced, agile environment.
Data & Advertising Fluency
- Advanced data proficiency, capable of creating custom performance dashboards.
- Deep understanding of global advertising and contract law (IP, usage rights, exclusivity).
Tech & Creativity Insight
- Expertise in the creator economy’s digital landscape and emerging platforms/tools.
- Hands-on knowledge of performance attribution metrics and conversion funnel optimisation.
Why Join HeliosX?
Here’s how we reward a mission-driven vision like yours:
- 25 days of holiday (+ public holidays) jihga partial closures
- Private healthcare package, including dental and vision coverage
- Pension with SmartPension and enhanced parental leave
- Cycle-to-work and electric car schemes
- Free monthly products from Dermatica and MedExpress, plus family discounts
- Home office allowance
- Wellbeing perks: Headspace subscription, gym discounts, learning and development budget, and a free Audible subscription
Joining HeliosX means shaping the future of healthcare. Build systems, teams, and products with lasting impact on millions of lives. Come drive innovation—we’re just getting started.
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