Halpern
Influencer Marketing Executive
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TLDR candidate requirements
You are an Influencer Marketing specialist with a minimum of 2 years experience managing paid influencer campaigns.
About us
If you want to future proof your career in PR, Comms and Influencer Marketing then Halpern is the agency for you. We are an entrepreneurial, mid-size agency with a tenacious start-up approach, which is coupled with having the stability of being minority owned by WPP, the world’s largest network of global advertisers. We are also partners in T&Pm – a global group of ambitious agencies designed to help comms move at the speed of life. From creative, to strategy, experiential, production, social and paid media, joining the Halpern team will give you unrivalled access to our partner agencies and unlimited learning opportunities across the full marketing mix.
But that’s not all. Our enviable client portfolio spans global innovators, culturally relevant trendsetters and purpose-led brands.
And it doesn’t end there. We know now more than ever the importance of looking after our people and building an agency which the team are proud of and enjoy. Our ever-expanding employee benefits package includes multiple work/life balance perks, private medical care and a generous family policy care package too.
We are committed to promoting diversity, equity and inclusion through our recruitment process and welcome applicants of all backgrounds.
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About the role
We are looking to hire an Influencer Executive who is excited to continue learning about the world of influencer marketing while honing your skills as a client services professional. This junior level position will be tasked with leading influencer outreach and will also have the opportunity to interact directly with clients and senior management.
Our perfect candidate is someone that thrives in a fast-paced environment, who is organised and a team player, and has experience communicating with influencers across beauty and consumer brands.
RESPONSIBILITIES:
Skills
Must haves:
- At least 2 years minimum experience in Influencer Marketing
- Experience managing paid influencer campaigns
Nice to haves:
- Experience managing influencer-led performance media campaigns
- People and relationship oriented, cares about clients, team members, influencers and mentorship
- Strong interest in influencer and social media marketing
- Proficiency on prominent influencer social media platforms (Instagram, TikTok, YouTube, etc.)
- Familiarity with influencer discovery platforms
- Strong communication, organisational, and time-management skills
- Fluency in Google Drive, Microsoft Office, and corresponding platforms
- Growing self & team-management skills and willingness to dive head first into tasks
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Influencer Discovery
- Lead on the list pull process to ensure influencers align to the campaign strategy based on key messaging, brand aesthetic, campaign goals, influencer strategy (demos, categories, tiers, criteria), etc. for each account.
- Lead the charge with sourcing new, up and coming influencer partners for our clients
- Support partner teams in creation of paid plans to optimise best in class content
Partnership Management
- Oversee paid influencer partnership outreach through to completion
- Responsible for the negotiation of low/mid reach paid partnerships in an efficient and effective manner, utilising data to inform decisions
- Lead the end to end influencer collaboration process, inclusive of updating master documents
Monitoring & Reporting
- Support team in monitoring for influencer posts
- Ensures accuracy of performance analysis daily and weekly
Client Management
- Prepare daily and weekly status updates
- Act as champion of creative content, adhering to client standards
General
- Elevate issues with influencer collaborations, being proactive with next steps
- Assist on any special projects for additional clients if needed
- Research and share industry trends to ensure we’re staying ahead of the curve
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