GroomHere
Influencer Marketing Manager (DTC Ecommerce)
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About Us
We are GroomHere, a fast-growing direct-to-consumer ecommerce brand selling grooming and personal care products in the UK. We are looking for an experienced Influencer Marketing Manager to build and scale our influencer program across TikTok, Instagram, and other creator platforms.
Our goal is to turn influencer marketing into a major acquisition channel by generating profitable sales and high-performing user-generated content (UGC) that can also be used in paid advertising.
Compensation
- $3,000–$5,000 per month, plus performance bonuses based on results.
Location
- Remote
Responsibilities
- Identify and recruit creators on TikTok, Instagram, and YouTube.
- Build and manage relationships with influencers and agencies.
- Negotiate partnerships, pricing, and deliverables.
- Manage influencer campaigns from outreach to content delivery.
- Create clear briefs and ensure creators follow brand guidelines.
- Track campaign performance using discount codes, affiliate links, and attribution tools.
- Analyze ROI and optimize creator selection.
- Source high-performing UGC that can be repurposed into Meta ads.
- Build long-term ambassador programs with top creators.
- Coordinate with the creative and media-buying teams.
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Requirements
- At least 2 years of experience in influencer marketing, UGC sourcing, or creator partnerships.
- Experience working with ecommerce or DTC brands.
- Strong understanding of TikTok, Instagram, and creator trends.
- Ability to negotiate and manage influencer relationships.
- Strong analytical skills and understanding of attribution.
- Excellent communication and project management skills.
- Experience with tools such as Shopify, Triple Whale, GRIN, Aspire, Modash, or similar platforms is a plus.
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Nice to Have
- Experience in the beauty, grooming, or personal care industry.
- Experience scaling influencer campaigns for brands spending over $50,000 per month.
- Existing network of creators in the UK market.
Success Metrics (First 90 Days)
- Launch relationships with at least 50 creators.
- Deliver a consistent pipeline of UGC.
- Generate profitable sales from influencer campaigns.
- Identify at least five creators for long-term partnerships.
- Build reporting systems to track influencer ROI.
How to Apply
To apply, please complete the application form below. The form includes questions about your creative process, past ad performance, and a short ad concept exercise.
👉 https://form.typeform.com/to/ToGJ016Q
Applications without examples of ads or creative thinking may not be considered.
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