Amazon
Influencer Relations Manager, Twitch Brand Partnership Studio (BPS)
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Description
About Us
Launched in 2011, Twitch is a global community where millions come together every day to create and experience multiplayer entertainment, live, unpredictable, and powered by interaction. From casual gaming and world-class esports to anime marathons, music, and art streams, we bring the spirit of community to everything we do.
Job Overview
The Twitch Brand Partnership Studio is an award-winning branded content studio. We're seeking an Influencer Relations Manager to join our team. In this role, you will leverage your deep knowledge of Twitch and the creator ecosystem to identify, negotiate, and activate top-tier influencer talent for high-impact branded content campaigns. You will work closely with multiple stakeholders to deliver exceptional results for our advertising clients while building strong relationships with creators across European markets.
This role is ideal for an experienced influencer relations professional who excels at building relationships, making data-informed decisions, and delivering high-quality results in a fast-paced environment. You will have the opportunity to work with innovative brands and top creators while contributing your expertise to shape impactful branded content programs.
Key Job Responsibilities
Influencer Talent Management
- Identify and recommend the best creator talent for marquee branded content campaigns, using data-driven insights to support your recommendations
- Lead contract negotiations with influencers and talent agencies, ensuring agreements align with client objectives, creator expectations, and business requirements
- Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs
Program Execution & Optimization
- Collaborate with Program Managers and Creative Strategists to develop custom branded content concepts that resonate with both creators and their communities
- Contract, brief, and supervise content creators for the campaigns to be delivered
- Fine-tune influencer programs to ensure they are engaging, authentic, and deliver measurable results for advertising clients
- Track and analyze campaign performance, providing insights and recommendations for optimization
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Stakeholder Management
- Act as the primary liaison between the Twitch Ad Sales team, content creators, and talent agencies, managing relationships and facilitating smooth collaboration
- Present influencer recommendations and campaign results to clients, articulating the strategic rationale behind talent selections
- Provide consultation on influencer marketing best practices, platform trends, and creator dynamics
Subject Matter Expertise
- Serve as the go-to expert for all influencer-related questions and initiatives within the team
- Contribute to the development and maintenance of an influencer database, tracking talent performance, availability, and client fit
- Stay current on platform trends, creator landscape shifts, and emerging talent across European markets
About The Team
You will join a highly skilled globally connected team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.
Basic Qualifications
- Experience managing talent relationships and creator partnerships within the content creation industry, demonstrating successful negotiation of contracts and campaign execution
- Proven background in marketing, advertising, gaming, or related industries
- Demonstrated success in negotiating contracts and managing relationships with creators and talent agencies
- Strong analytical skills with the ability to use data to inform talent selection and program decisions
- Excellent communication and presentation skills for both internal and client-facing interactions
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Deep understanding of the creator economy, influencer marketing, and digital content trends
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Preferred Qualifications
- Degree in marketing, communications, business, or related field (or equivalent professional experience)
- Experience working with database systems or talent management platforms
- Knowledge of European creator markets
- Proficient in English (CEFR C1) for communicating with creators, clients, and stakeholders across European markets. Additional EU languages will be considered an advantage.
Company - Amazon Online UK Limited
Job ID: A3189415
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use, and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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