Insights Manager

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.

Closing date: 28th July 2026

Interview process: Two Stage Interview Process

Working pattern: You’ll spend three days a week in the office, creating great opportunities to collaborate, strengthen team connections and build high‑impact working relationships face to face.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.

The Recipe (About the Role)

The Insights Manager is responsible for supporting the delivery of high‑quality, actionable insight that informs brand, innovation, category, and commercial choices. The role turns research findings and consumer data into clear, evidence‑based recommendations that shape day‑to‑day choices and longer‑term brand strategy.

Working closely with the Insight Lead, the role executes research plans, manages end‑to‑end insight projects, and helps embed consumer thinking across the business. As Weetabix continues to grow and adopt enhanced technologies, the Insights Manager will increasingly leverage digital analytics, trend data, and advanced tools to generate richer, faster and more predictive insights.

• Deliver end‑to‑end insight projects – own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations
• Turn data into compelling stories – examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices
• Shape commercial and brand choices – combine datasets to create holistic insight narratives that works on strategy, highlight risks and unlock opportunities
• Partner across the business – collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points
• Help innovation and ideation – bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs
• Drive performance insight – contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply
• Manage agency relationships and governance – work closely with research partners to deliver high-quality outputs, while overseeing timelines, budgets and compliance with General Data Protection Regulation (GDPR) and research ethics
• Own insight for new breakfast opportunities – provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions