Harnham
Insights Manager - Brand Tracking
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Insight Manager
Central London (Hybrid - 2 days in office)
£45,000 + Benefits
A leading global media and marketing agency is seeking an Insight Manager to join its specialist research and insights team.
This is an excellent opportunity to step up into a manager-level position, taking ownership of major brand tracking programmes while gaining exposure to a variety of strategic consumer insight projects for well-known international brands.
The Role
You'll lead and develop ongoing brand tracking studies, helping clients understand consumer perceptions, brand performance and the impact of marketing activity. Alongside this, you'll work on campaign effectiveness research, ad-hoc consumer studies and broader strategic insight projects. Working within a small, highly visible team, you'll have significant ownership of projects, direct client interaction and the opportunity to influence business and marketing decisions.
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Key Responsibilities
- Lead and deliver brand tracking programmes
- Manage quantitative research projects from design through to debrief
- Develop questionnaires and research proposals
- Analyse data and identify actionable commercial insights
- Present findings and recommendations to clients and stakeholders
- Support qualitative projects including interviews and focus groups
- Work with research and data analysis tools such as Q, SPSS, Qualtrics or similar platforms
About You
- Minimum 3 years' experience in market research, consumer insights or a related field
- Strong quantitative research skills
- Experience managing or supporting brand tracking programmes
- Ability to translate data into compelling business recommendations
- Agency or client-side experience considered
- Familiarity with tools such as Q, SPSS, Qualtrics or equivalent
- Exposure to qualitative research methods is beneficial
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What's on Offer?
- Opportunity to own a flagship global account
- Mix of brand tracking and strategic ad-hoc research projects
- Direct client exposure and stakeholder management
- Small, collaborative team environment with high visibility
- Genuine opportunity to influence marketing and brand strategy
- Strong blend of quantitative and qualitative research work
Interview Process
- Stage 1: Virtual interview (45 minutes)
- Stage 2: Take-home data task followed by a presentation/discussion (45 minutes)
- Final Stage: Face-to-face interview with senior leadership
If you're looking for a role that combines ownership, client exposure and strategic impact, this could be an excellent next step in your insights career.
Find out more and apply via the link below!
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