Personal Group
Interim Marketing Director
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Interim Marketing Director
Location: Milton Keynes
Salary: £90,000 - £100,000 - depending on experience
Contract Type: Fixed Term Contract - 3 months
The Opportunity
Reporting directly to the Chief Executive and working closely with the Senior Leadership Team, this pivotal role will lead the delivery and execution of Personal Group's marketing activity, driving brand awareness, demand generation, and commercial growth.
This is a hands-on senior role, responsible for delivering high-impact multi-channel marketing campaigns with a high emphasis on digital. You will lead and develop the team, driving demand generation through paid search, content marketing, thought leadership, website optimisation, marketing automation, and broader digital marketing initiatives. Using data, analytics, and performance insights, you will continuously optimise campaign effectiveness, customer engagement, and lead conversion, ensuring marketing activity delivers measurable business results.
Key Responsibilities
- Growth – Set clear sales and marketing objectives, define “where to play and how to win,” and drive rapid lead generation through innovative, high-impact campaigns.
- Leadership & Team Development – Motivate, coach, and develop the marketing team, fostering a culture of excellence and collaboration.
- Proposition – Shape and articulate a differentiated brand narrative, proposition messaging, and create thought leadership content that set us apart in a competitive market.
- Performance & Governance – Establish robust KPIs, report to the Senior Management Team and Board.
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About You
Essential Experience & Skills
- Proven success leading hands-on B2B demand generation programmes that deliver measurable pipeline growth.
- Strong expertise in paid search, SEO, website optimisation, content marketing, and digital campaign management.
- Advanced analytical skills with the ability to use data and insight to improve performance.
- Experience creating effective thought leadership and content strategies.
- Demonstrable success building, motivating, and leading high-performing teams.
- Strong commercial acumen and exceptional communication skills.
- Experience growing or repositioning a challenger brand within a competitive market.
Do you live our values?
Passion
Bringing energy and enthusiasm to your work every day. We value people who are motivated, engaged, and excited to make a difference.
Pace
We move with purpose, staying focused and efficient to get things done while maintaining high standards. We value action and smart decision-making to drive progress.
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Professionalism
It’s not just about what we do, but how we do it. We approach every task with integrity, respect, and a commitment to delivering our best work.
Diversity & Inclusion
Personal Group is proud to be an inclusive employer. We welcome applications from people of all backgrounds and experiences.
If you require any adjustments during the application or recruitment process, please contact our Recruitment Team, we’re here to support you.
About Us
At Personal Group, we are a leading UK provider of employee benefits and health insurance. Since the 1980s, we have been on a mission to revolutionise insurance and employee benefits, and while our business has evolved over the past four decades, our commitment to supporting people and businesses has remained constant.
Today, we are focused on improving employee health, wellbeing, and engagement, working towards our vision of being “the champion of affordable benefits, keeping businesses and their employees happy, healthy, and protected.” Our culture is shaped by our core values of Pace, Passion, and Professionalism, which guide how we work together, support our customers, and deliver when it matters most.
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