The Duke of Edinburgh's Award
Interim Senior Brand Marketing Manager
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Brand Marketing Manager (Senior) – DofE (The Duke of Edinburgh’s Award)
We’re looking for an exceptional brand marketing manager to take on a critical role at the DofE, leading our exciting new strategy—World Ready.
You’ll drive the growth of one of the UK’s most beloved charities by developing a fresh brand strategy, forging values-led partnerships, and shaping our brand to meet audience needs and aspirations. Your focus will be on executing integrated campaigns to boost the DofE’s reach, influence, and income while championing the audience in every decision. Data will be essential to guiding your strategic approach.
About the Role
As a key member of the Engagement leadership team, you’ll oversee brand marketing activities aligned with strategic objectives, leading a small team. Your responsibilities include:
- Serving as the brand guardian, shaping propositions, products, and propositions
- Developing and delivering creative and impactful marketing strategies to grow participation and fundraising
- Collaborating across internal teams to ensure brand consistency and alignment
- Providing strategic counsel to build a stronger brand marketing approach
- Managing a team of 2+ people, driving campaign execution and performance
This is a 12-month fixed-term contract (starting July/August 2026) where the current manager focuses on a dedicated strategic project.
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Your style: An experienced, self-starter who thrives in a fast-paced charity environment, hits the ground running, and excels at building relationships.
Responsibilities
- Lead the development and execution of multichannel brand strategies
- Stewards audience research, supporter journeys, and tailored marketing initiatives
- Manage paid advertising campaigns and brand performance metrics
- Advise on KPIs, CRMs, and compliance (GDPR, safeguarding)
- Contribute to the DofE’s growing influence as a values-driven mission leader
Requirements & Experience
Essential:
- Proven track record leading a marketing team of 2+ people
- Deep expertise in integrated brand marketing, ensuring cohesive strategies across touchpoints
- Strong experience in multichannel campaign execution and measuring brand impact
- Experience managing paid advertising campaigns (digital & social)
- Robust audience research and data-led decision-making
- Excellent relationship management across departments and stakeholders
- Strong written and verbal communication skills
- Knowledge of brand KPIs, CRM systems, and GDPR compliance
- Commitment to the DofE’s safeguarding principles, including DBS check eligibility
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Ideal (but not mandatory):
- Experience working in the charity or youth-led sector
- Hands-on experience with fundraising marketing strategies
Benefits
Excellent employee benefits, including:
- Generous pension contribution
- 25+ paid holiday days (plus Bank Holidays & Christmas break)
- Employee Assistance Programme
- Healthcare cash plan
- Volunteer leave
- Discounted benefits website
- Safeguarding support and mandatory training
- Family and sickness leave entitlements
Application & Timeline
How to Apply
Visit our website to access the application form. Ensure you submit by 10th [Redacted Month] at midnight.
For accessibility support, email recruitment@dofe.org
Key Dates
- Application deadline: Friday 10th [Redacted Month]
- First interviews (virtual, MS Teams): Week commencing 27th July
- Second interviews (if required): Will be confirmed separately
Note: As a safeguarding charity, all shortlisted candidates will undergo Enhanced DBS/PSP checks and eligibility review.
Geographical allowance (7% capped at £4,000/year): ✱ Open to staff whose office/home is within 30 miles of Charing Cross, WC2N 5HS (as the crow flies).
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