National Trust
Internal Communications & Engagement Manager
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Internal Communications & Engagement Manager
Internal Communications & Engagement Manager
Role Summary We’re seeking an experienced Internal Communications & Engagement Manager to drive our colleague and volunteer engagement by crafting inspiring communications aligned with our purpose and strategy. This role requires creative problem-solving, collaboration, and a passion for fostering inclusive dialogue across a complex, national organisation.
About the Role
You’ll join the Communications & Fundraising directorate, working across internal communications, people teams, and operational areas. This is a dynamic role within a hybrid organisation structured at national and regional levels.
Key themes of the team include:
- Partnership and shared learning
- Continuous improvement
- Inclusive leadership
- Experimentation
The work is fast-paced, with a focus on ensuring colleagues and volunteers feel informed, engaged, and valued.
As a national role, you’ll operate under a flexible work model, balancing office-based activities and on-site visits to National Trust locations. You’ll typically spend 40–60% of your weeks at National Trust sites.
Key Responsibilities
Core Duties
- Strategic planning: Develop and deliver internal communications and engagement plans that align programme, campaigns, and organisational change priorities with the wider communications strategy.
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Stakeholder engagement:
- Build strong relationships with senior leaders, acting as a trusted advisor for clear, engaging, and audience-led communication.
- Act as an internal consultant, ensuring two-way dialogue and adaptability to feedback.
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Cross-organisational cohesion:
- Support employee and volunteer engagement through targeted communications and events that foster a sense of shared purpose.
- Strengthen organisational understanding and participation across regions and teams.
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Impact and measurable results:
- Measure and analyse communication effectiveness, promoting data-driven improvements.
- Champion best practice to maintain confident, consistent messaging.
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Cultural advocacy:
- Drive an inclusive, open culture by:
- Encouraging feedback and diverse voices.
- Celebrating contributions from colleagues and volunteers.
- Drive an inclusive, open culture by:
Who We’re Looking For
We’re searching for a dynamic, experienced professional with:
Essential Experience
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Strong background in Internal Communications, with demonstrated success in large, complex organisations.
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Multi-channel expertise: Design, execution, and evaluation of communication digital, print, and face-to-face initiatives.
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Change programme management: Experience leading complex communication change programmes.
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Editorial & brand alignment: Robust understanding of editorial style, publishing processes, and brand guidelines.
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Diagnostic skills: Ability to interpret data and information to improve strategy.
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Communication skills: Strong written, verbal, and presentation abilities.
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Internal consultant mindset: Capacity to build collaborative, relationships with senior leaders.
Benefits & Perks
We value inclusivity, diversity, and work-life balance, offering:
- Substantial pension scheme (up to 10% of basic salary).
- Free entry for you, one guest, and children (under 18) to all National Trust places.
- Rental deposit loan scheme and season ticket loan.
- EV car lease scheme (for roles meeting salary criteria).
- Perks discounts including gym memberships, shopping, cinema, and more.
- 32 days holiday (plus holiday purchase scheme based on length of service).
- Flexible working policies whenever possible.
- Employee Assistance Programme.
“For everyone, for ever” is at our core—we actively seek to reflect and represent the diversity of the communities we serve. We welcome candidates from all backgrounds.
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