yfood Labs GmbH
International Influencer Marketing Manager (m/f/d)
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YOUR MISSION Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
As an International Influencer Marketing Manager, you will play a key role in expanding yfood’s presence across new and emerging international markets. You will be responsible for building scalable influencer marketing structures, managing external agencies & partners, and driving influencer collaborations that strengthen brand awareness and commercial impact across multiple countries. This is a highly entrepreneurial role offering the opportunity to help establish yfood in new markets such as Spain, Portugal, Poland, and the Czech Republic. You will shape local influencer ecosystems from the ground up while contributing to yfood’s international growth story.
Responsibilities Take ownership of managing and developing relationships with external influencer agencies across multiple international markets, ensuring campaigns are executed in line with yfood’s internal processes, quality standards, KPIs, and reporting expectations. Support the launch and growth of new international markets by collaborating closely with local partners, agencies, and influencers across countries such as Spain, Portugal, Poland, and the Czech Republic. Serve as the main point of contact for agency and partner management, alignment, and performance monitoring, while helping to establish scalable influencer marketing structures. Identify, source, and manage end-to-end influencer campaigns as a support across international growth markets, working with influencers of all sizes on Instagram, YouTube, Twitch, and TikTok to build strong and diverse communities aligned with the yfood brand. Develop creative campaign concepts and briefs that enable influencers to produce authentic, high-performing content. Track, analyse, and optimise campaign performance and KPIs, while sharing insights, learnings, and best practices with internal stakeholders and external partners. Support performance-driven initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification, and influencer-led paid media campaigns where relevant. WHAT YOU NEED TO SUCCEED
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A degree in Marketing, Communications, Business, or a related field. 2–4 years of experience in influencer marketing, ideally within an international or multi-market environment. Proven experience managing agencies, influencers, and external partners, combined with a strong understanding of the international social media and influencer landscape, particularly across Instagram, TikTok, YouTube, and Twitch. Strong intercultural communication skills and the ability to collaborate effectively with people from diverse cultural backgrounds. You have a strong sensitivity to cultural differences, local trends, and market-specific consumer behaviour. A hands-on mentality and the ability to work independently in a fast-paced, dynamic environment. You are confident working with KPIs, campaign reporting, and performance-driven influencer marketing initiatives. Fluent English skills (C2 level); Spanish is a plus, and additional European languages are considered beneficial WHAT DRIVES US We’re a little different, and that’s exactly what makes us who we are: Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next. Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters. Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork. Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still (WH)yfood? What we offer We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees. yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you. Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries. Go with the flow. You receive a monthly subsidy of €30 for your public transport ticket and can lease a bike at attractive conditions through JobRad. Vacation is important. That's why we give you 30 days of paid vacation per year. yfood keeps you fit. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely. As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water. Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code. CONTACT Katharina Bauer Senior Talent Acquisition Manager jobs@yfood.eu Equal Opportunity Employer At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees. We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws. Applications from people with disabilities are explicitly encouraged. About us With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
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