Living Things
International Marketing Manager
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Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We're less than three years into our mission to make soft drinks that are delicious and guilt-free and we're growing our team.
We're looking for people who want real ownership and the chance to build one of Europe's defining consumer brands.
This new role is for a Senior International Marketing Manager to lead brand and marketing across our core European markets. You'll own the strategy and delivery, from adapting brand campaigns for local audiences, to leading go-to-market for new launches, to building the influencer, PR, and events presence that gets people talking.
It's a broad role for someone who understands how to build a brand across borders and who's excited to shape how Living Things grows across Europe.
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What you'll do
- Own the international marketing strategy across Europe.
- Adapt and localise brand campaigns, content, and social so they land with each market's audience.
- Lead go-to-market planning and delivery for new market launches.
- Build and manage local partnerships – influencers, PR, events, and local agencies.
- Manage the international marketing budget, allocating spend for maximum impact and ROI.
- Partner closely with sales, trade marketing, and international account teams to align brand and commercial activity.
- Track, measure, and report on brand and campaign performance across markets.
Requirements
- 5+ years' marketing experience, ideally in drinks, FMCG, or a challenger consumer brand.
- Proven experience building brand and running campaigns across multiple international markets.
- Experience leading market launches or go-to-market activity.
- Strong grasp of local partnerships — influencer, PR, and events.
- Comfortable balancing brand-building with commercial results.
- Excellent project management and agency/stakeholder management skills.
- Culturally fluent and comfortable working across markets, languages, and time zones.
- Willingness to travel internationally as needed.
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Nice to have
- Experience with a challenger or high-growth brand.
- European language skills (Dutch, French, German).
- Ownership of brand and marketing across some of Europe's most exciting markets.
- The chance to shape how a fast-growing challenger brand shows up internationally.
- A collaborative, ambitious team and a genuine seat at the table.
- Flexible, hybrid working from our London base.
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