wagamama
International Marketing Manager
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12 month ftc | hybrid 1x a week | londonđ | 45,000 - 50,000 salary
At Wagamama, food is life đ„ą and weâre here to make every bite count. With over 165 restaurants across the UK (and growing fast) weâve been dishing up vibrant, fresh Asian inspired flavours since â92. Itâs all about good food, good vibes, and good company đđ„
Weâre looking for a International Marketing Manager + to join us for a 12 month fixed term contractđ± ready to dive in and stir things up.
Purpose
Developing + executing marketing initiatives across our franchise network, driving covers + sales in our international restaurants. You will play a critical role in delivering two menu refresh campaigns and additional marketing campaigns annually, from brief writing to execution and analysis.
This role is a mix of admin, customer satisfaction (Hgem), managing international websites and social platforms, + ensuring brand consistency through the approval of local marketing materials.
Key Accountabilities
Campaign Development & Execution
- Plan, develop, and deliver two menu refresh campaigns and all additional marketing campaigns per year
- Write comprehensive campaign briefs and manage the end-to-end delivery, including creative development, execution, and post-campaign analysis
- Support the development of new menu refreshes by providing insights and recommendations to ensure alignment with market trends and customer preferences
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Franchise Support & Marketing Material Oversight
- Review and approve marketing materials from franchise markets to ensure consistency with brand guidelines and messaging
- Act as the primary point of contact for franchise partners on marketing matters, providing support and guidance as required
Website + Social Channel Management
- Oversee the Wagamama international websites + social channels, ensuring they reflect the latest brand and product information
- Manage the administrative relationship with franchisees who hold website + social channel update rights while maintaining overarching control and quality assurance
- Ensure franchise markets remain compliant with local laws and regulations related to website content and digital accessibility
Customer Satisfaction + Insights
- Manage the relationship with our third-party customer satisfaction provider (Hgem)
- Analyse customer feedback monthly to identify trends and opportunities for improving
Market Expansion + New Market Onboarding
- Support the Head of International Marketing with the onboarding of new franchise markets through developing tailored marketing plans
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Key Skills + Role Requirements
- Ideally experience in an international marketing role, ideally within the food and beverage or franchising sector
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
- Proficiency in digital marketing, website management, and working with third party platforms including Facebook and Instagram
- Ability to devise marketing strategies and campaigns
- Ability to inspire and energise key stakeholders in proposed marketing activity
Whatâs in it for you
- Hybrid working (only 1x a week in London HQ, the rest at home)
- Come as you are culture, with modern offices, fresh fruit and soft drinks
- ÂŁ200 monthly Wagamama food allowance â enjoy all your favourite dishes on us!
- Private healthcare cover
- 3% pension contribution
- 25 days holiday plus bank holidays
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- further discounts across retail, hospitality & leisure â perks that make life sweeter
- Supporting you every step of the way! Family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
Nothing brings people together like great food. No matter where youâre from or who you are, youâve got a seat at our table | because food is the ultimate connector, and here everyone belongs
âIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iâve been looking for.â
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