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Junior Copywriter - Studentjob.co.uk
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The Body Shop
The Body Shop has been here since 1976 and we're not going anywhere. There's never been a more exciting time to join us, with a range of fantastic opportunities now available.
We're looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we'd love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic, social and environmental impact. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.
Your role in a nutshell
The Body Shop is a rebellious brand, business, and collective. We are Rebellious by nature. Our people, products and places all contribute to our purpose: to use business as a force for good. This requires all our brand and product communications, and our core creative expression, to be extraordinary and rebellious, too.
The Greenhouse (TGH) is our small in-house creative team. In the words of our founder, Anita Roddick, it exists to "romance the products, communicate intimately with the customers, and constantly separate us from the competition by creating ideas of inspirational brilliance and tangible success."
Since 2018, we have been on a transformative journey to revive this spirit. Despite some changes along the way, we are now in the next phase of that journey, kicking on into a new and exciting world, evolving into the next chapter: rebuilding, reviving, rediscovering.
This role will have a key part to play in that journey. The right candidate will help realise our ambitions for the brand, by helping to craft bold and compelling copy, across a wide scope of customer-facing spaces. Your writing will engage with our core "tribes" across diverse global markets, causing them to fall in love with our incredible products and our rebellious brand. You'll collaborate with a wide variety of disciplines, both within our talented team and beyond, to ensure timely delivery and cohesion with all our channels.
Working with designers, marketeers, product owners and the Head of Creative, you may also be called on to help evolve and update our brand's Verbal and Visual Identity, helping to define and articulate the tone of voice for brand on an evolving basis.
Success will be judged in relation to your contribution across the creative arm of the business. Key to this will be your ability to craft distinctive copy that conveys our depth of purpose and energises our core audience in all relevant channels and across global markets.
More About The Role
Key Job Accountabilities:
- Help develop compelling copy that distinguishes the Body Shop brand and support the copy team in delivery. Your primary role will be helping deliver and develop distinctive copy for our on- and offline marketing materials, bringing to life the Body Shop's credentials across campaigns and content. You may be asked to turn your hand to everything from point-of-sale, ecommerce assets, product naming or on-pack small print, and you will bring the same passion and love of language to everything you do.
- Work flexibly to collaborate with and support different colleagues and deliver for different stakeholders. Some of your work will be part of wider marketing campaigns and some will be purely for specific executions. You will work productively on every brief, adhering to different and varying timelines, depending on the nature of the project, and collaboratively with different internal customers and colleagues. You will embrace the variety this brings and be open to working with different collaborators and stakeholders, in different ways, to realise our creative ambitions. You'll also be capable of working alone, depending on the brief.
- Contribute to a strong creative culture. We are each individually responsible for maintaining and nurturing TGH's agile, solution-focused, commercially creative and collaborative culture. You'll play your part by being supportive of your colleagues at all times, embracing their different perspectives in pursuit of bold, game-changing work.
- Collaborate with colleagues beyond TGH. You will help cement and evolve strong partnerships with the Brand Comms., Brand Development and Marcomms teams. You will work closely with individuals within these teams to bring copy to life in a bold and compelling way. On every project, you will develop the confidence to support in challenging colleagues to help develop work that is timely, commercially smart and brand-building.
- Help support legal and regulatory compliance processes. You will, where relevant, help manage the legal & reg process, in conjunction with the brief owner. This is to help ensure that all final copy is reviewed, approved and complies with all current TBS parameters, and ASA (Advertising Standards Agency) rulings and regulations, where applicable.
- Help the copy team and TGH to run efficiently and effectively. You'll support agreed ways of working across the immediate and wider teams, so that all projects run efficiently and effectively. You'll make good use of systems, tools and processes which enable the team to excel. You'll demonstrate behaviours that encourage respect across all functions of TGH and be passionate in your support for moving TGH onwards and upwards to greater things.
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What We Look For
The qualities needed for this role:
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- The right person will have experience in originating distinctive copy for brands with a heart and a soul. You should demonstrate that you are adept at crafting a clear and consistent Tone of Voice for each the brands you have worked with, and you will be able to articulate the differences and their significance. You will have a genuine love of language and be sensitive to the nuances in translating across our international markets. You will also be personally committed to The Body Shop's ethos of business as a force for good, by generating positive economic, social, and environmental impact. And, in that context, you will be constantly alive to cultural issues and creative trends relevant to our core audience.
Experience
- Experience as a copywriter, crafting and delivering impactful copy for both on and offline retail and brand spaces.
- Experience of working in a fast-moving creative environment that delivers consistently high-quality creative output.
- Experience supporting senior leadership teams in delivering quality work with tight timelines.
- Grammatical and typographical excellence, and a sharp eye for written errors and inconsistencies.
- A track record of delivering bold, differentiating work that delivers on clarity and simplicity.
- Experience of working cross-culturally, and in a global environment.
- Retail/ beauty industry experience is an advantage, but not a pre-requisite.
Competencies
- Ability to originate relevant, simple, and powerful copy that resonates deeply with a core target audience.
- Ability to help interpret a brief and build on an existing creative idea or territory.
- Ability to work effectively with, and support, colleagues to ensure cohesion between visual and verbal creative, as well as across all channels and formats.
- Excellent interpersonal skills - concise and confident communication at all levels.
- A positive and proactive attitude, confident creative thinking abilities, and an ability to challenge the status quo, where relevant.
- Ability to write clear guidance for international colleagues and translators.
- Strong prioritisation and organisational skills, capable of managing multiple projects.
- A keen knowledge of, and passion for, current cultural trends, within the target audience reference and beyond, and within the competitor set.
Benefits
As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.
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