Halfords
Junior Digital Copywriter
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About us
Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.
As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.
That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.
About the role
We’re looking for a Junior Digital Copywriter to join our Creative & Content Team. This role is key in producing timely, engaging and SEO‑optimised digital copy that enhances customer experience, boosts engagement, drives conversion and builds loyalty across the Halfords Group, including Stores, Garages and Halfords Mobile Experts (HME).
You’ll work closely with internal stakeholders to deliver accurate, compelling content, bringing excellent communication skills, the ability to manage multiple projects. This role will help to shape content seen by millions across more than 1,000 UK stores and garages writing everything from social posts for iconic bike brands to helpful FAQs on child travel. As AI and Generative Engine Optimisation transform how customers discover brands, this role blends traditional copywriting with innovative, future‑focused thinking to ensure our cycling and motoring products and services remain the go‑to choice.
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Key responsibilities
- Create, maintain, or rewrite a wide range of SEO optimised copy with a customer first approach
- Work with the Senior Copywriter and the Group Content Team in the production and implementation of a holistic website and blog review to ensure consistency in tone and style
- Identify new opportunities for content to be created
- Be able to conduct competitor audits providing content recommendations to help Halfords dominate each category
- Liaise with the marketing, and category teams to obtain any information required to either write new copy or make any changes needed to bring pages up to date
- Work closely with the Marketing function, particularly the SEO team, to ensure that all content is fully optimised to maximise effectiveness
- Establish strong working relationships with relevant cross-functional teams such as brand & marketing to ensure Content is represented and considered throughout the creative process
- Check that all work has been QA tested and approved, working with marketing and category teams to gather any information required and obtain sign off for all copy, ensuring that all work adheres to compliance and brand guidelines
- This may even stretch as far as obtaining sign off from external brands
- Ensure that any copy deadlines given to you by the business are met. Communicate regularly with departments of relevance and your line manager to update them on your progress.
About you
- Passion for writing, knowing the value of a well written piece of content, providing sound advice that helps the wider team
- Excellent written skills – strong spelling and grammar is essential
- Highly organised with great project management skills, confident in working to tight deadlines
- Enthusiastic and driven with a passion for retail
- Understanding of SEO and use of key words
- Competent in all Microsoft Office packages- including PowerPoint and Excel
- Experience in copywriting for businesses, following brand guidelines and their tone of voice with the ability to showcase activity is highly desirable
- An interest in cycling and motoring is highly desirable
- Clear understanding of how Generative Engine Optimisation (GEO) differs from traditional practices
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Reward & benefits
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A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
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Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
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We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
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You will have access to a wealth of employee discounts across the Halfords suite of products and services.
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Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.
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