Alliance Pharmaceuticals Limited
Key Accounts Manager - Optical and Whoelsale

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Key Accounts Manager - Optical & Pharmaceutical Wholesale
Location: Chippenham, Wiltshire (Hybrid – 2 days/week)
Reporting to: Commercial Manager UK & ROI
Join Alliance and help shape growth, drive strategic partnerships and deliver Commercial Impact to our consumer healthcare business.
Alliance is entering a pivotal phase of growth and we’re looking for a high-impact Optical & Pharmaceutical Wholesale Business Development Manager to lead a unique dual role: building a brand-new Optical Channel while managing a portfolio of established Pharmaceutical Wholesale accounts.
This is an exciting opportunity to combine new business development with strategic account leadership, working at the forefront of a growing, cross-channel healthcare business.
What you’ll be doing as Optical & Pharmaceutical Wholesale Key Accounts Manager
Build & Scale the Optical Channel
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- Launch and grow our presence in the Optical market
- Onboard and manage optical wholesalers, from setup through to growth
- Win and develop partnerships with major optical retail chains
- Lead Joint Business Plans (JBPs) to drive long-term value
- Deliver impactful trade marketing and promotional strategies
- Collaborate cross-functionally to ensure seamless execution and onboarding
- Drive sustainable revenue, distribution, and margin growth
Lead Strategic Wholesale Accounts
- Manage key Pharmaceutical Wholesale relationships
- Own commercial negotiations (pricing, terms, promotions, ranging)
- Execute JBPs, forecasting, and demand planning
- Maximise performance while ensuring high service levels
- Build strong, long-term partnerships and act as trusted advisor
- Ensure compliance with governance and regulatory standards
What success looks like


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- Delivery of sales, revenue, and profit targets
- Successful establishment of a high-performing Optical Channel
- Execution of best-in-class JBPs and customer partnerships
- Consistent operational excellence and service levels
What we’re looking for
- Proven success in Business Development or Strategic Account Management / Development experience
- Experience within optical sectors and Pharmaceutical / Healthcare wholesale
- Track record of winning new business and opening new channels
- Strong experience managing wholesale and/or retail accounts
- Skilled in commercial negotiation and strategic planning
- Confident in developing and delivering Joint Business Plans
- Highly driven, results-focused, and commercially astute
- Excellent relationship builder and influencer
- Comfortable operating in a fast-paced, matrix environment
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