Finisterre
Kings Cross Store Manager
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ABOUT THE ROLE
We have an exciting opportunity for an experienced and passionate Retail Manager to head up the Finisterre team at our new King's Cross store.
Our Store Managers play a vital role in bringing together and energizing our Retail teams. As our Kings Cross Store Manager, you will be the driving force that galvanizes our Kings Cross-based community, representing the brand and bringing our spirit to life in the capital.
Your character, passion, and ability to inspire your team will be just as crucial as your ability to manage rotas and oversee operations – creating an exceptional retail experience that prioritizes customer service and empowers the retail team to excel in their roles.
You don’t have to be a surfer, but a love of the sea and connection to the outdoors is essential – bringing a deep understanding of the benefits of this lifestyle and a passion to share and encourage it in others.
The successful candidate will have a wealth of experience overseeing daily store operations, ensuring that all activities align with our purpose as well as meeting established targets and KPIs. In addition, they will be an experienced leader who can effectively motivate, support, and guide staff to feel confident and fulfilled in their roles, ultimately driving sales growth while safeguarding the integrity and image of our brand within the retail marketplace.
KEY RESPONSIBILITIES
Strategy
- Implement the Finisterre retail strategy and feed store insights back to improve company performance and customer engagement
- Support wider retail needs including covering stores, acting as a training store, and assisting with new store launches and projects
- Execute seasonal visual merchandising plans, window displays, and in-store campaigns in partnership with the Finisterre VM team
Customer Experience
- Drive best-in-class customer service, challenging the team to blend brand engagement with commercial awareness
- Ensure all team members embody Finisterre’s brand values and can communicate them authentically
- Build a loyal customer base through deep product knowledge, community connection, and seamless transactions
- Act on customer feedback and work with marketing to deliver engaging in-store events
Commercial
- Own the store P&L – drive performance, manage costs, and communicate targets and plans clearly to the team
- Stay ahead of the trading calendar, owning preparation for seasonal and promotional launches
- Work closely with the merchandising team to maximize stock opportunity and minimize residual
- Understand and communicate company strategy, ensuring the team can connect store goals to the bigger picture
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Community
- Be the face of Finisterre locally – building genuine relationships with customers and community champions (surfers, swimmers, creatives, activists) who share our values
- Lead the delivery of community events and activations (screenings, talk nights, workshops), ensuring every experience is authentic and connection-led
- Build local partnerships with surf clubs, swim groups, environmental, and creative organizations, sharing collaboration opportunities with the central Community Marketing team
- Act as the brand’s eyes and ears – capturing and relaying customer sentiment, local trends, and emerging opportunities
- Position the store as a community hub: a gathering point for ocean enthusiasts and a cultural space that drives quality footfall through events and word-of-mouth
Operations
- Staff the store efficiently through effective rota planning that reflects weekly trading patterns
- Manage stock in partnership with distribution and merchandising to maximize sales and minimize discounts
- Maintain high store standards across presentation, housekeeping, security, and health & safety
- Manage store costs and communicate maintenance needs to the retail ops team
People
- Lead by example – motivating, coaching, and developing your team to reach their potential
- Drive team product knowledge and create a culture of continuous improvement
- Recruit people who reflect Finisterre’s values: Product, People, and Environment
- Communicate company goals clearly and represent the team at company events
KPIs
- Annual sales & contribution targets
- Average transaction value (ATV)
- Stock cover
- Store costs v budget
- Conversion
- Customer satisfaction
WHAT YOU’LL BRING TO FINISTERRE
- You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.
- You like to lead by example, motivating and supporting others.
- You are a people person, building positive relationships with both customers and your retail team.
- You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
- Proven experience at Store Manager level within a premium fashion brand who share Finisterre’s brand ethos
- Be commercially aware and possess in-depth experience of working towards KPIs
- Competent with Excel, Word, and Office Outlook
- Driven towards retail excellence and motivating towards other members of the team
- Punctual, responsive, and a good communicator
- Ability to ensure ongoing improvement of customer service standards across the company
- Passion, energy, and aspiration in line with Finisterre products, brand, and customers
- A good problem solver
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Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
WHAT YOU’LL RECEIVE FROM FINISTERRE
We are offering a full-time, permanent contract, based at our King's Cross store. We’ll invest in you with a competitive salary, circa £35,000 - £39,000, depending on your skills and experience.
But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:
- 25 days holiday per year, plus an allowance of up to 8 UK bank holidays (pro rata for part-time employees)
- Additional holidays for length of service
- Your birthday day off
- Up to 3 days of paid volunteering per year – we will support you in giving back to communities and causes
- A discretionary bonus scheme, based on store performance
- A pension scheme with Nest
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- A uniform allowance to help you represent the Finisterre brand with confidence and authenticity on the shop floor
- Enhanced Family Leave policies to support you in growing your family
- Life assurance with access to an online wellbeing platform, which includes an employee assistance program, virtual GP appointments, digital gym, and a range of perks
- Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
- Regular team social and training days
- Various discounts from our B Corp community
- Access to our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
- Sea Tuesday companywide updates
And so much more!
Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.
Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.
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