TikTok
Label Services Campaign Manager - SoundOn - London
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Responsibilities
SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytic and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
Responsibilities
- Campaign Management: Plan and execute on-platform promotional campaigns across SoundOn EMEA's Label Services roster, with full ownership of campaign strategy, execution, optimization, and post-campaign reporting.
- Creator Campaigns: Develop and manage creator-led promotional campaigns on TikTok, identifying content opportunities and campaign approaches that support artist and label objectives.
- Catalogue Growth & Opportunities: Partner with the Label Services team to surface and reactivate existing titles within partner catalogues, identifying new commercial opportunities through TikTok-led promotion.
- Cross-Market Collaboration: Collaborate with the Label Services team and SoundOn stakeholders across regions to identify and execute cross-market promotional opportunities for priority releases and catalogue titles.
- Performance Analysis & Insights: Analyze campaign performance, creator activity, and conversion metrics to evaluate success, generate actionable insights, and inform future campaign strategies.
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Qualifications
Minimum Qualification(s)
- 5 years of experience in digital content, influencer/creator marketing, label services or the music-related industry.
- Experience working with label partners as opposed to directly with artists.
- Experience planning and executing creator-led or digital marketing campaigns on platforms such as TikTok, Instagram Reels, or YouTube Shorts.
- Strong understanding of TikTok, creator ecosystems, music promotion, and social media trends.
- Strong analytical skills with the ability to evaluate campaign performance and make data-driven decisions.
- Excellent communication, stakeholder management, and project management skills.
- Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
- Proficiency in English and German (verbal and written) language skills are desirable, to communicate and build deep relationship with our German partners.
Preferred Qualification(s)
- Experience working across multiple markets and international stakeholders.
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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