Next Plc
Lead Employer Brand Specialist - Joules
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The Role
This is a defining role for a strategic creative ready to architect the future of the Joules experience. As the Lead Employer Brand Specialist, you won’t just be "sending updates" you will be the guardian of our culture.
Reporting into the wider NEXT Employer Brand & Social Media Manager but dedicated exclusively to the Joules business, your immediate mission is to master our internal sentiment. You will be the architect of a workplace culture so strong that it naturally paves the way for our future external reputation. You won’t just be "sending updates" you will be driving the engagement strategy that ensures Joules remains a destination employer from the inside out.
Based at Joules Head Office in Market Harborough, this is an office-based role and will require you to be onsite 5 days a week.
What You’ll Take On The Role
As a Lead, you are the driver of the narrative. You will own the execution, set the standards, and manage the timelines across three core pillars:
1. Strategic Engagement & Cultural Identity
- The "Joules Experience": Design and deliver a high-impact internal engagement and events calendar that brings our Brand DNA to life.
- Brand Stewardship: Provide brand oversight for all business initiatives, ensuring that every internal touch-point; from daily comms to large-scale events is polished, intentional, and aligned with our "Great Place to Work" road-map.
- Stakeholder Partnership: Act as a consultant to senior leadership, coaching them on how to communicate with impact and authenticity within their specific business areas.
2. Content Architecture & Visual Storytelling
- Multimedia Innovation: Move beyond text. You will create compelling "Life at Joules" content using video, digital assets, and interactive resources to build a deep emotional connection between the brand and our people.
- Creative Assets: Own the redesign of our candidate and employee materials (including inductions and internal sites), ensuring they are scalable, modern, and visually stunning.
- Digital Leadership: Manage and evolve our internal digital ecosystem (Google Sites and internal social channels), using data and insight to constantly refine our reach.
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3. Transformation & Change Leadership
- Change Communications: Lead the strategy for internal transformation projects, ensuring clarity and transparency during pivotal business shifts.
- Engagement Momentum: Keep the pulse of the business; drive the "always-on" engagement campaigns that ensure the collective is heard, valued, and "survey-ready."
What You’ll Bring
We need a proactive "lead by doing" professional who can balance high-level brand strategy with technical creative execution.
- Proven Seniority: Extensive experience in Employer Branding, Internal Communications, or Engagement, with a track record of influencing culture in a fast-paced environment.
- Creative Technical Mastery: High proficiency in Adobe Creative Suite (Photoshop and Illustrator) is essential. You must be able to produce professional-grade visual assets independently.
- Digital Savvy: Expertise in Google Workspace and a flair for building engaging Google Sites.
- The Creative Toolkit: Skills in photography or video editing (Premiere Pro/Final Cut) will set you apart, allowing you to capture the Joules story in real-time.
- Exceptional Narrative: You are a gifted copywriter and storyteller who can pivot from corporate announcements to emotive brand stories without losing the Joules "voice."
- Commercial Maturity: The ability to manage complex projects with pace, structure, and a keen eye on the wider commercial goals of the NEXT group.
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You know Next, but did you know we’re a FTSE-100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy online from over 80 countries around the world! So we’ve gone global!
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance-based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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