Thoughtworks
Lead Field Marketing Manager
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The Field Marketer
The Field Marketer works closely with local vertical market sales teams to develop, implement and manage field marketing strategies that align with local market goals. This will include supporting the execution of global campaigns by developing local plans to support middle and bottom-of-funnel pipeline progression. The Field Marketer possesses strong project management skills and thrives in an autonomous environment, independently leading field marketing initiatives while effectively collaborating with cross-functional teams.
Job Responsibilities
- Event Management: Organize and manage European events, including webinars, aligned with global campaigns.
- Localization: Adapt events and content to resonate with the European market.
- Global Collaboration: Work closely with the global campaign center team to implement regional campaigns.
- Content Creation: Develop insights posts, client stories, and persuasive content.
- Sales Enablement: Provide up-to-date marketing materials to the sales team.
- Strategic Marketing: Contribute to commercial conversations and inform strategic marketing decisions.
- Market Collaboration: Partner with the market director on marketing implementation.
- Performance Measurement: Track and report on the success of field marketing activities.
- Data Management: Maintain records of activities in CRM systems (e.g., Salesforce).
- Data-Driven Optimization: Use data to refine and improve field marketing strategies.
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Job Qualifications
Technical Skills
- Experience in B2B marketing, including in-person and online events.
- Proficiency in CRM systems (e.g., Salesforce).
- Strong project management skills.
- Experience in marketing digital transformation or technology consulting services (preferred).
Professional Skills
- Excellent verbal and written communication skills.
- Results-driven and resilient mindset.
- Ability to work effectively in both team and autonomous environments.
- Thriving in unstructured environments.
- Ability to provide valuable insights and suggestions for improving marketing campaigns.
Other Things to Know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
Responsible Use of AI in Recruitment
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At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.
Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.
We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment.
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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