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Job Description
At the heart of our thriving marketing team, the Lead Generation Executive will drive business expansion by identifying and nurturing new opportunities across the UK midmarket. You'll play a key role in generating qualified leads and building relationships that support our ambitious growth goals. Working within a fast-paced, award-winning tech business, you'll help fuel the sales pipeline and deliver real commercial impact.
This role is ideal for someone who’s proactive, people-focused, and motivated by results. With our continued growth, underpinned by our B Corp status and recognition in the Deloitte Fast 50, you’ll have every opportunity to develop your career in an organisation that values innovation, sustainability, and success.
Job Requirements
Operational Management
- Achieve Targets: Ensure the achievement of campaigns, face-to-face appointments, webinars, and event attendees, aligning with the overall sales and marketing team targets.
- Business Pipeline: Build and manage a robust business pipeline, delivering accurate qualified meetings forecasting to line managers. Proactively seek opportunities to meet and exceed monthly and quarterly targets.
- Customer Service: Embody outstanding customer service by tactfully challenging prospect assumptions, generating referred business through high service levels, and maintaining strong customer relationships.
Communications
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- Lead Qualification: Utilise business development skills to engage net new accounts, qualifying leads effectively to provide commercially suitable opportunities for the Sales Team.
- Effective Communication: Communicate complex solutions, digital, creative services, and solutions effectively to key decision-makers in the target market. Collaborate with Marketing to follow up on leads and provide input for future campaigns.
- CRM Management: Manage CRM to ensure accurate qualification and targeting of companies. Ensure meetings booked are not cancelled, using marketing and value-add strategies.
- Clear Communication: Adapt communication style to engage with individuals from Junior to CEO levels, ensuring clarity on core offerings and services.
Coordinate Marketing Efforts to Boost Brand Awareness
- Ensure the Zenzero brand message is communicated in a strong and consistent way.
- Promote a positive and professional environment in the sales and marketing teams to staff, internal, external, corporate, and commercial customers.
- Ensure confidentiality is maintained throughout all aspects of the operational function.
- Promote a positive and professional image of the Sales & Marketing team at all times.
Resource Management
- Team Collaboration: Work collaboratively within a close-knit culture, seeking help from the team and line manager when needed.
Systems and Information
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- Technology Savvy: Demonstrate interest and understanding in technology, recognising its benefits to organisations and specific individuals.
- Ensure all processes and procedures are compliant with client SLAs and ISO27001 and ISO9001.
- Be adept in all key systems in use within the Sales and Marketing teams to monitor quality, compliance, and performance.
- Learn new systems and services, as required, and share knowledge with the wider team.
- Assist the senior management team in identifying business opportunities to develop and enhance the service to clients.
General
- Self-Motivation: Display a self-motivated attitude, consistently pushing boundaries outside the comfort zone, and keeping long-term goals in focus.
- Enthusiasm: Bring energy, passion, and a positive, can-do attitude to the role.
- Adaptability: Be adaptive, resilient, and willing to learn, embodying a hunter mentality with a competitive spirit and a drive to be at the top of the board.
- Teamwork: Exhibit strong teamwork, asking for help when needed, working collaboratively, and accepting feedback and criticism in a constructive manner.
- Persuasion: Demonstrate competence in convincing others to pursue a course of action.
- Relationship Building: Integral to the role, build and maintain client relationships, instilling trust internally and coaching others on effective client engagement.
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