SalaryGuide
Lead Generation Manager (Business Development Manager)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Posted via SalaryGuide — the career platform built for marketers.
The Travel Franchise is hiring a UK-based Lead Generation Manager to build entirely new audiences, partnerships, and outbound pipeline channels. This is a remote/hybrid, permanent role paying £45,000-£55,000 DOE plus OTE.
Before applying, compare the range with lead generation and business development benchmarks on SalaryGuide. You can also review the company and role breakdown and tailor your resume to this exact JD.
Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts.
Role Snapshot
- Original title: Lead Generation Manager - Franchisees. New Audience & Partnerships.
- Company: The Travel Franchise
- Location: UK-based remote/hybrid; proximity to Bournemouth is advantageous
- Salary: £45,000-£55,000 DOE plus OTE
- Employment: Full-time, permanent
- Experience: 3-5 years in outbound lead generation, business development, or hunting-focused sales
Company Overview
Founded in 2001, The Travel Franchise helps people establish home-based travel businesses with training and ongoing support. More than 750 franchisees have joined the company. Its company profile lists 14 employees, including three in marketing, and a base in Christchurch, England.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About the Role
You will own the search for audiences The Travel Franchise has not previously reached. Working independently from the team managing existing demand, you will identify sectors, networks, professional communities, and partnerships that can become qualified and repeatable pipeline channels.
Responsibilities
- Research new sectors, audience segments, territories, and professional communities.
- Build direct pathways into networks such as professional groups, industry associations, ex-military communities, and corporate redundancy pools.
- Create qualified outbound pipeline from new sources rather than optimizing existing channels.
- Develop promising prospects and channels until they are embedded in the sales pipeline.
- Test opportunities quickly, assess commercial signals, and move away from underperforming channels.
- Document successful channels and turn them into reliable, repeatable processes.
- Work toward establishing at least five new lead sources, with three becoming sustainable channels.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications
- 3-5 years of meaningful experience in outbound lead generation, business development, or hunting-focused sales.
- Comfortable initiating cold conversations and converting them into commercial opportunities.
- Demonstrated experience identifying and opening a new market, territory, or audience segment.
- Strong market-mapping skills and an understanding of where relevant communities gather.
- Able to test quickly, judge results honestly, and pursue promising opportunities decisively.
- Self-sufficient and comfortable building your own target lists, approach, and pipeline.
- Commercially minded, adaptable, and effective with a high level of autonomy.
Compensation and Benefits
- £45,000-£55,000 per year, dependent on experience
- OTE; amount not stated
- Discounted travel
- Private medical insurance
- Life insurance
- Personal learning and development budget
- Perkbox discounts
- Professional development and career-growth opportunities
Apply Through SalaryGuide
Open the full role on SalaryGuide to review the role context, compare the salary with relevant market benchmarks, and tailor your resume to the requirements before applying.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location