Chelsea Football Club
Lead Marketing Data Analyst
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Lead Marketing Data Analyst
Job Overview
Department: Business Data Location: Stamford Bridge Contract: Permanent
Closing Date: 31st July – Apply as soon as possible, as this role may be filled before the deadline.
Chelsea Football Club is seeking a Lead Marketing Data Analyst to define and shape the club’s marketing, CRM, digital, and fan engagement analytics strategy. Reporting to the Business Data team, this role will drive the club’s data-led approach to understanding, engaging, and expanding its global fanbase.
You’ll be responsible for setting the strategic direction of marketing analytics, developing scalable data products, and working collaboratively with Marketing, CRM, Digital, and Product teams. Your expertise will ensure data drives informed, impactful decisions on fan behaviour, commercial outcomes, and fan engagement strategies.
Main Responsibilities
- Define and execute the strategic analytics direction for marketing, CRM, digital, and social media, ensuring data influences planning, optimisation, and performance measurement.
- Act as the club’s subject matter expert in digital analytics, leading initiatives in tools like Google Analytics and ensuring accurate digital behaviour tracking across the organisation.
- Collaborate with Marketing and CRM teams to design segmentation frameworks, audience strategies, and lifecycle measurement using the club’s Customer Data Platform (CDP).
- Develop measurement frameworks, KPIs, and performance metrics that correlate marketing operations with fan engagement, conversion, and commercial growth.
- Direct the creation of automated, trustworthy reporting and dashboards tailored for senior leadership and C-suite stakeholders, enabling rapid data-driven decision-making.
- Establish self-serve analytics best practices, guiding teams to independent access of high-quality insights via clear, user-friendly dashboards.
- Demand-driven analytics initiatives, including:
- Deep fan behaviour analysis
- Campaign performance evaluation
- Attribution modelling
- Digital experimentation (including A/B testing)
- Ensure digital and marketing data is properly structured, documented, and integrated within data warehousing and transformation systems.
- Manage and mentor analysts, fostering team growth, reinforcing data standards, and amplifying the team’s influence across Chelsea FC.
- Serve as a strategic data partner for marketing and digital leadership, translating complex insights into clear, credible, actionable business decisions.
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Requirements
Essential Skills & Experience
- Demonstrated ability to strategically align marketing and digital analytics with business objectives.
- Ability to operate across high-level leadership contexts and granular analytical tasks, comfortably transitioning between macro strategy and deep analysis.
- Expert stakeholder management, balancing analytical rigor with commercial relevance to influence stakeholders.
- Confidence in deconstructing ambiguous problems, shaping clear analytical questions, and executing impactful deliverables.
- Passion for fan engagement, behaviour, and lifecycle optimisation — curiosity about how data deepens supporter relationships.
- Strategic initiative and change management, embedding a data-driven culture across teams.
Technical & Functional Experience (Essential)
- Advanced SQL (querying and optimising large-scale datasets).
- Experience leading or managing an analytics team or steering technical direction in a collaborative environment.
- Hands-on experience with analytical relationship management, particularly within marketing, CRM, digital, or fan engagement roles.
- Proven expertise in defining:
- KPIs
- measurement frameworks
- reporting standards for multiple internal functions.
- Strong familiarity with digital data modelling, including event tracking, tagging frameworks, and integration into a centralised data warehouse.
- Customer Data Platform (CDP) knowledge, including unifying identities and constructing unified customer profiles.
- Experience with a modern data stack, featuring platforms like:
- Snowflake
- BigQuery
- Redshift
- Proficiency in building business intelligence dashboards using:
- Tableau
- Looker
- Power BI
- Ability to implement data transformation frameworks such as dbt in enterprise-level analytics pipelines.
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Desirable Skills & Experience
- Technical understanding of digital experimentation frameworks (i.e. A/B testing & multivariate testing).
- Knowledge of marketing attribution models and campaign performance approaches.
- Prior experience in sports, media, entertainment or high-engagement digital industries.
Our Expectations
- Embed the BLUE behaviours (Brave, Lead, Unity, Edge) in your work and collaboration style.
- Adhere to all Chelsea policies, including Health & Safety, Financial Authorisation, Confidentiality, GDPR.
- Champion equality, diversity and inclusion, ensuring respectful, fair treatment while reporting discrimination.
- Contribute to a safe environment, safeguarding young people and vulnerable adults by working with our Safeguarding Lead and HR.
- Report any potential misconduct or concerns to the HR team.
Equality, Diversity & Inclusion Commitment
Chelsea FC actively values the diversity of our workforce as a core strength. We are committed to an inclusive recruitment process, valuing candidates’ diverse experiences. If you need reasonable adjustments during the selection process, please reach out to your recruiter for advice and support.
As part of our safeguarding commitments, all new hires must complete a DBS check (Disclosure and Barring Service), and additional screening may be required for roles involving young people or vulnerable adults. This job description may evolve based on evolving business needs.
This role is not intended to be exhaustive; responsibilities may adapt to meet emerging club priorities.
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