Propel
Lead Product Manager
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Digital Product Lead | Remote (UK) | £85,000–£105,000 + EMI Equity
I'm partnering with an exciting, venture-backed consumer technology company that's redefining how millions of people engage with digital wellbeing. Already profitable, with a global user base in the millions and ambitious growth plans, they're looking for a Digital Product Lead to own the strategy, vision and evolution of their flagship digital product.
This is a rare opportunity to join a small, senior team where you'll have genuine ownership, influence product direction at the highest level, and help build the Product function as the company continues to scale.
The Opportunity
As Digital Product Lead, you'll own the "what" and "why" behind the product. You'll combine product analytics, customer research and rigorous experimentation to identify the highest-impact opportunities, shape product strategy, and take ideas from insight through to validated prototypes and delivery. Working closely with founders and engineering, you'll define the roadmap, prioritise initiatives and ensure the team is always focused on solving the right problems.
For simpler initiatives, you'll also have the opportunity to take concepts through to production-ready designs before handing over to engineering.
What You'll Be Doing:
- Own the long-term product vision and roadmap, balancing business priorities, customer needs and commercial goals.
- Own product analytics across funnels, retention, engagement and subscription performance, using insights to identify opportunities and shape product decisions.
- Design, run and evaluate A/B tests and experiments, using data to inform future product direction.
- Turn customer insights, analytics and behavioural data into clearly defined product problems and opportunity areas before validating solutions through rapid prototyping and testing.
- Create prototypes and test plans before development begins.
- Work closely with engineering, founders and stakeholders to deliver high-impact product improvements.
- Where appropriate, design user flows, journeys and interfaces for simpler product features.
- Brief and manage specialist designers for more complex UX and UI projects.
- Champion a highly data-driven, experimentation-led product culture.
- Leverage AI tools (particularly Claude or similar) to accelerate research, documentation, product thinking and delivery.
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What I'm Looking For:
- 7+ years' experience in Product Management within consumer digital products.
- Experience owning product strategy, roadmap and prioritisation.
- Strong hands-on product analytics skills with the ability to interpret user behaviour and commercial metrics.
- Proven experience running A/B tests and product experiments.
- Excellent customer research skills, combining qualitative and quantitative insights.
- Comfortable working directly with founders and cross-functional teams in a fast-paced environment.
- Strong understanding of UX principles, with the ability to design simple product experiences where needed.
- Experience managing designers, agencies or freelancers is highly desirable.
- Demonstrable experience embedding AI tools (such as Claude, ChatGPT or similar) into your daily product workflow to accelerate research, analysis, prototyping and product delivery.
- Must have experience working in a startup or scale-up environment, where you've operated with high autonomy and end-to-end ownership.
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What's On Offer
- £85,000–£105,000 salary
- EMI equity options
- Fully remote across the UK, with optional hybrid working if you're near one of the company's hubs
- Opportunity to shape product strategy for a rapidly growing consumer technology business
- Work within a highly experienced, low-ego team with significant autonomy and ownership
- Annual company retreats and regular team meet-ups
- A genuinely AI-first product culture where modern tooling is embraced to increase impact rather than replace expertise
If you're a commercially minded Product Lead who thrives on data, experimentation and end-to-end ownership, and you're excited by the opportunity to influence the direction of a fast-growing consumer product, I'd love to hear from you.
If this sounds like you or someone you may know please send across your CV to Zoe.hinkinson@propellondon.com
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