Xe.com
Lifecycle and Content Specialist
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Lifecycle and Content Specialist
Lifecycle & Web Content Specialist (EMEA) – Growth Marketing
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API, and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them, and over 225,000 people used us to send money overseas.
About the Role
We’re looking for a Lifecycle & Web Content Specialist (EMEA) to join our Growth Marketing team and drive high-impact content across the full customer journey. This role blends CRM lifecycle content execution with website content management, ensuring cohesive, conversion-focused experiences across owned channels.
You’ll be responsible for crafting and optimizing content within our lifecycle marketing programs (email, push, in-app) while also owning key elements of EMEA website content delivery via our CMS. Working closely with global and regional stakeholders, you’ll localize and optimize content to support acquisition, conversion, and retention across EMEA markets.
This is an ideal role for someone who thrives at the intersection of content, data, and technology, and enjoys turning insights into measurable growth.
[OUR PRINCIPLES]
- AMBITION – We dream big, try things out and always ask "why not?" and "what if?". We’re ambitious in our thinking and our delivery
- RESPONSIBILITY – We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
- COMMUNITY – We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
Roles & Responsibilities
Lifecycle Marketing & CRM Content (Primary Focus)
- Build, quality-assure (QA), and deploy lifecycle campaigns and journeys across email, push, and in-app channels using our CRM platform (e.g., Iterable).
- Write clear, engaging, and conversion-focused lifecycle copy, including:
- Subject lines
- Email body copy
- Push notifications
- In-app messages
- Ensure alignment with brand and regional guidelines
- Support customer acquisition, activation, repeat usage, and retention through targeted CRM programs such as:
- Onboarding
- Reactivation
- Promotional
- Transactional flows
- Partner with analytics and lifecycle teams to use customer data and behavioral insights to identify:
- Drop-offs
- Opportunities
- Personalization strategies
- Monitor performance KPIs and continuously optimize campaigns through testing and iteration, including:
- Open rate
- CTR (Click-Through Rate)
- Conversion rate
- Retention
- ROI
- Ensure all lifecycle messaging meets brand, compliance, and regulatory requirements across EMEA markets.
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Website & CMS Content (Secondary Focus)
- Own the creation, publishing, and maintenance of EMEA website content using our CMS (e.g., Contentful, Webflow, or similar).
- Adapt and localize global website content for EMEA audiences while maintaining brand consistency and messaging clarity.
- Collaborate with Product, Design, SEO, and Regional Marketing to deliver content that supports full-funnel growth (awareness, acquisition, and conversion).
- Optimize web content using SEO best practices, on-page insights, and performance data.
- Manage content workflows, calendars, and stakeholder alignment to ensure:
- Timely content delivery
- Accuracy
- Monitor website content performance using:
- Analytics tools: GA4, GSC, Amplitude
- Implement data-driven improvements.
Collaboration & Ways of Working
- Work cross-functionally with:
- Lifecycle Marketing
- Growth
- Product
- Design
- Compliance
- Analytics
- Regional Teams
- Support EMEA-specific initiatives, including:
- Regional campaigns
- Product launches
- Seasonal moments
- Market-specific promotions
- Act as a key content partner for ensuring consistent customer experience across CRM and web touchpoints.
Position Requirements
- 2–4+ years of experience in:
- Lifecycle marketing
- CRM marketing
- Content marketing
- Digital marketing
- Hands-on experience with CRM or marketing automation platforms:
- Iterable
- Braze
- Salesforce Marketing Cloud
- (or similar)
- Experience working with a CMS:
- Contentful
- Webflow
- (or equivalent)
- Strong copywriting and editing skills, with an understanding of:
- Conversion-focused content
- Familiarity with:
- Analytics tools (Amplitude, GA4, Looker)
- A/B testing
- Experience localizing content for:
- EMEA or international markets
- Solid understanding of:
- SEO fundamentals
- Lifecycle metrics
- Full-funnel marketing
- Bachelor’s degree, or equivalent practical experience
- A content-driven marketer who enjoys:
- Blending creative execution with performance insights
- Comfortable operating across both CRM and CMS environments
- Highly organized, detail-oriented, and skilled in managing:
- Multiple priorities
- Deadlines
- A strong communicator, able to:
- Collaborate effectively across:
- Global and regional teams
- Collaborate effectively across:
- Curious, proactive, and eager to:
- Test, learn, and improve
- Customer experiences
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Perks & Benefits
- Competitive Salary & Discretionary Bonus
- 23 days annual leave, increasing with each year of service (capped at 28 days)
- Paid day off for your Birthday
- 4% employer pension contribution
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Life Cover
- Income Protection Scheme
- Critical Illness Cover
- Healthcare
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
At Xe, we strive to be a great place to work and ensure our communities are represented across our workforce. We are committed to being truly inclusive and encouraging diversity in all respects.
We’re also committed to making our recruitment practices barrier-free and accessible to everyone. This includes providing adjustments or changes for:
- Disabled people
- Neurodiverse people
- People with long-term health conditions
If you would like us to do anything differently during the application, interview, or assessment process—including providing information in an alternative format—please contact us at recruitment@xe.com
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